{"id":17554,"date":"2025-11-20T09:00:58","date_gmt":"2025-11-20T07:00:58","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/?post_type=faqs-ambitos&p=17554"},"modified":"2025-11-20T09:00:58","modified_gmt":"2025-11-20T07:00:58","slug":"what-are-the-main-risks-for-a-company-that-bets-on-social-commerce","status":"publish","type":"faqs-ambitos","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/faqs-ambitos\/what-are-the-main-risks-for-a-company-that-bets-on-social-commerce\/","title":{"rendered":"What are the main risks for a company that bets on social commerce?"},"content":{"rendered":"<p><span data-contrast=\"auto\">There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation (users can get tired of excessive sales on networks), and issues of privacy and data protection. Additionally, platforms control the infrastructure: if they change policies, commissions, or visibility, the company has little room to maneuver. Therefore, it is recommended not to depend on a single social network as the only sales channel.<\/span><\/p>\n<p><span data-contrast=\"auto\">Don&#8217;t hesitate, <a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=2&amp;scopeId=3\">request advice from our experts.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation<\/p>\n","protected":false},"template":"","categorias":[73,76],"class_list":["post-17554","faqs-ambitos","type-faqs-ambitos","status-publish","hentry","categorias-business","categorias-competitiveness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are the main risks for a company that bets on social commerce? - Oficina Econ\u00f3mica de Galicia<\/title>\n<meta name=\"description\" content=\"There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the main risks for a company that bets on social commerce? - Oficina Econ\u00f3mica de Galicia\" \/>\n<meta property=\"og:description\" content=\"There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Oficina Econ\u00f3mica de Galicia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\\\/\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\\\/\",\"name\":\"What are the main risks for a company that bets on social commerce? - Oficina Econ\u00f3mica de Galicia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#website\"},\"datePublished\":\"2025-11-20T07:00:58+00:00\",\"description\":\"There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What are the main risks for a company that bets on social commerce?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#website\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\",\"name\":\"Oficina Econ\u00f3mica de Galicia\",\"description\":\"Convertir calquera tr\u00e1mite nun mero tr\u00e1mite\",\"publisher\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#organization\",\"name\":\"Oficina Econ\u00f3mica de Galicia\",\"alternateName\":\"OEG\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/xunta.svg\",\"contentUrl\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/xunta.svg\",\"width\":5952.76,\"height\":1700.79,\"caption\":\"Oficina Econ\u00f3mica de Galicia\"},\"image\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OficinaEconomicadeGalicia\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/oficina-economica-de-galicia\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are the main risks for a company that bets on social commerce? - Oficina Econ\u00f3mica de Galicia","description":"There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\/","og_locale":"en_US","og_type":"article","og_title":"What are the main risks for a company that bets on social commerce? - Oficina Econ\u00f3mica de Galicia","og_description":"There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation","og_url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\/","og_site_name":"Oficina Econ\u00f3mica de Galicia","article_publisher":"https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\/","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\/","name":"What are the main risks for a company that bets on social commerce? - Oficina Econ\u00f3mica de Galicia","isPartOf":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#website"},"datePublished":"2025-11-20T07:00:58+00:00","description":"There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation","breadcrumb":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/cales-son-os-principais-riscos-para-unha-empresa-que-aposta-polo-social-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/oficinaeconomicagalicia.xunta.gal\/"},{"@type":"ListItem","position":2,"name":"What are the main risks for a company that bets on social commerce?"}]},{"@type":"WebSite","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#website","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/","name":"Oficina Econ\u00f3mica de Galicia","description":"Convertir calquera tr\u00e1mite nun mero tr\u00e1mite","publisher":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oficinaeconomicagalicia.xunta.gal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#organization","name":"Oficina Econ\u00f3mica de Galicia","alternateName":"OEG","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#\/schema\/logo\/image\/","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/wp-content\/uploads\/2023\/04\/xunta.svg","contentUrl":"https:\/\/oficinaeconomicagalicia.xunta.gal\/wp-content\/uploads\/2023\/04\/xunta.svg","width":5952.76,"height":1700.79,"caption":"Oficina Econ\u00f3mica de Galicia"},"image":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/","https:\/\/www.linkedin.com\/company\/oficina-economica-de-galicia\/"]}]}},"_links":{"self":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos\/17554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos"}],"about":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/types\/faqs-ambitos"}],"version-history":[{"count":1,"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos\/17554\/revisions"}],"predecessor-version":[{"id":17604,"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos\/17554\/revisions\/17604"}],"wp:attachment":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/media?parent=17554"}],"wp:term":[{"taxonomy":"categorias","embeddable":true,"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/categorias?post=17554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}