{"id":18762,"date":"2026-02-10T09:00:24","date_gmt":"2026-02-10T07:00:24","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/?post_type=faqs-ambitos&p=18762"},"modified":"2026-02-10T09:00:24","modified_gmt":"2026-02-10T07:00:24","slug":"what-role-does-authenticity-play-in-conveying-a-brands-values","status":"publish","type":"faqs-ambitos","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/faqs-ambitos\/what-role-does-authenticity-play-in-conveying-a-brands-values\/","title":{"rendered":"What role does authenticity play in conveying a brand’s values?"},"content":{"rendered":"

Authenticity has become a key distinctive element in today’s market. Consumers value brands that show themselves to be transparent, that share both their successes and their challenges, and that admit mistakes when they make them. This honesty generates deeper and more lasting emotional bonds than overly polished or artificial discourse. In an era of advertising saturation, transparency and the humanization of the company constitute relevant competitive advantages.<\/p>\n

Don’t hesitate, request advice from our experts.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Authenticity has become a key distinctive element in today’s market. Consumers value brands that show themselves to be transparent…<\/p>\n","protected":false},"template":"","categorias":[73,76],"class_list":["post-18762","faqs-ambitos","type-faqs-ambitos","status-publish","hentry","categorias-business","categorias-competitiveness"],"yoast_head":"\nWhat role does authenticity play in conveying a brand's values? - Oficina Econ\u00f3mica de Galicia<\/title>\n<meta name=\"description\" content=\"Authenticity has become a key distinctive element in today's market. Consumers value brands that show themselves to be transparent...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What role does authenticity play in conveying a brand's values? - Oficina Econ\u00f3mica de Galicia\" \/>\n<meta property=\"og:description\" content=\"Authenticity has become a key distinctive element in today's market. Consumers value brands that show themselves to be transparent...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Oficina Econ\u00f3mica de Galicia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\\\/\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\\\/\",\"name\":\"What role does authenticity play in conveying a brand's values? - Oficina Econ\u00f3mica de Galicia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#website\"},\"datePublished\":\"2026-02-10T07:00:24+00:00\",\"description\":\"Authenticity has become a key distinctive element in today's market. Consumers value brands that show themselves to be transparent...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What role does authenticity play in conveying a brand’s values?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#website\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\",\"name\":\"Oficina Econ\u00f3mica de Galicia\",\"description\":\"Convertir calquera tr\u00e1mite nun mero tr\u00e1mite\",\"publisher\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#organization\",\"name\":\"Oficina Econ\u00f3mica de Galicia\",\"alternateName\":\"OEG\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/xunta.svg\",\"contentUrl\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/xunta.svg\",\"width\":5952.76,\"height\":1700.79,\"caption\":\"Oficina Econ\u00f3mica de Galicia\"},\"image\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OficinaEconomicadeGalicia\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/oficina-economica-de-galicia\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What role does authenticity play in conveying a brand's values? - Oficina Econ\u00f3mica de Galicia","description":"Authenticity has become a key distinctive element in today's market. Consumers value brands that show themselves to be transparent...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\/","og_locale":"en_US","og_type":"article","og_title":"What role does authenticity play in conveying a brand's values? - Oficina Econ\u00f3mica de Galicia","og_description":"Authenticity has become a key distinctive element in today's market. Consumers value brands that show themselves to be transparent...","og_url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\/","og_site_name":"Oficina Econ\u00f3mica de Galicia","article_publisher":"https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\/","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\/","name":"What role does authenticity play in conveying a brand's values? - Oficina Econ\u00f3mica de Galicia","isPartOf":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#website"},"datePublished":"2026-02-10T07:00:24+00:00","description":"Authenticity has become a key distinctive element in today's market. Consumers value brands that show themselves to be transparent...","breadcrumb":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-papel-xoga-a-autenticidade-na-transmision-dos-valores-dunha-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/oficinaeconomicagalicia.xunta.gal\/"},{"@type":"ListItem","position":2,"name":"What role does authenticity play in conveying a brand’s values?"}]},{"@type":"WebSite","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#website","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/","name":"Oficina Econ\u00f3mica de Galicia","description":"Convertir calquera tr\u00e1mite nun mero tr\u00e1mite","publisher":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oficinaeconomicagalicia.xunta.gal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#organization","name":"Oficina Econ\u00f3mica de Galicia","alternateName":"OEG","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#\/schema\/logo\/image\/","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/wp-content\/uploads\/2023\/04\/xunta.svg","contentUrl":"https:\/\/oficinaeconomicagalicia.xunta.gal\/wp-content\/uploads\/2023\/04\/xunta.svg","width":5952.76,"height":1700.79,"caption":"Oficina Econ\u00f3mica de Galicia"},"image":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/","https:\/\/www.linkedin.com\/company\/oficina-economica-de-galicia\/"]}]}},"_links":{"self":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos\/18762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos"}],"about":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/types\/faqs-ambitos"}],"version-history":[{"count":0,"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos\/18762\/revisions"}],"wp:attachment":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/media?parent=18762"}],"wp:term":[{"taxonomy":"categorias","embeddable":true,"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/categorias?post=18762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}