{"id":19162,"date":"2026-03-09T09:00:46","date_gmt":"2026-03-09T07:00:46","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-es-el-ctr-y-por-que-es-importante-medirlo-en-las-campanas-publicitarias\/"},"modified":"2026-03-13T16:23:42","modified_gmt":"2026-03-13T14:23:42","slug":"que-es-el-ctr-y-por-que-es-importante-medirlo-en-las-campanas-publicitarias","status":"publish","type":"faqs-ambitos","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/faqs-ambitos\/que-es-el-ctr-y-por-que-es-importante-medirlo-en-las-campanas-publicitarias\/","title":{"rendered":"What is CTR and why is it important to measure it in advertising campaigns?"},"content":{"rendered":"<p>CTR (<em>Click-Through Rate<\/em>) is the percentage of people who click on an ad or link in relation to the total number of people who saw it. It is calculated by dividing the number of clicks by the number of impressions and multiplying by 100. It is a fundamental metric because it indicates the attractiveness and relevance of your ad or content.<\/p>\n<p>Don&#8217;t hesitate, <a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=2&amp;scopeId=3\">request advice from our experts.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CTR (Click-Through Rate) is the percentage of people who click on an ad or link in relation to the total number<\/p>\n","protected":false},"template":"","categorias":[73,76],"class_list":["post-19162","faqs-ambitos","type-faqs-ambitos","status-publish","hentry","categorias-business","categorias-competitiveness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is CTR and why is it important to measure it in advertising campaigns? - Oficina Econ\u00f3mica de Galicia<\/title>\n<meta name=\"description\" content=\"CTR (Click-Through Rate) is the percentage of people who click on an ad or link in relation to the total number\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is CTR and why is it important to measure it in advertising campaigns? - Oficina Econ\u00f3mica de Galicia\" \/>\n<meta property=\"og:description\" content=\"CTR (Click-Through Rate) is the percentage of people who click on an ad or link in relation to the total number\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\/\" \/>\n<meta property=\"og:site_name\" content=\"Oficina Econ\u00f3mica de Galicia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T14:23:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\\\/\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\\\/\",\"name\":\"What is CTR and why is it important to measure it in advertising campaigns? - Oficina Econ\u00f3mica de Galicia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#website\"},\"datePublished\":\"2026-03-09T07:00:46+00:00\",\"dateModified\":\"2026-03-13T14:23:42+00:00\",\"description\":\"CTR (Click-Through Rate) is the percentage of people who click on an ad or link in relation to the total number\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is CTR and why is it important to measure it in advertising campaigns?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#website\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\",\"name\":\"Oficina Econ\u00f3mica de Galicia\",\"description\":\"Convertir calquera tr\u00e1mite nun mero tr\u00e1mite\",\"publisher\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#organization\",\"name\":\"Oficina Econ\u00f3mica de Galicia\",\"alternateName\":\"OEG\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/xunta.svg\",\"contentUrl\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/xunta.svg\",\"width\":5952.76,\"height\":1700.79,\"caption\":\"Oficina Econ\u00f3mica de Galicia\"},\"image\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OficinaEconomicadeGalicia\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/oficina-economica-de-galicia\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is CTR and why is it important to measure it in advertising campaigns? - Oficina Econ\u00f3mica de Galicia","description":"CTR (Click-Through Rate) is the percentage of people who click on an ad or link in relation to the total number","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\/","og_locale":"en_US","og_type":"article","og_title":"What is CTR and why is it important to measure it in advertising campaigns? - Oficina Econ\u00f3mica de Galicia","og_description":"CTR (Click-Through Rate) is the percentage of people who click on an ad or link in relation to the total number","og_url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\/","og_site_name":"Oficina Econ\u00f3mica de Galicia","article_publisher":"https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/","article_modified_time":"2026-03-13T14:23:42+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\/","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\/","name":"What is CTR and why is it important to measure it in advertising campaigns? - Oficina Econ\u00f3mica de Galicia","isPartOf":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#website"},"datePublished":"2026-03-09T07:00:46+00:00","dateModified":"2026-03-13T14:23:42+00:00","description":"CTR (Click-Through Rate) is the percentage of people who click on an ad or link in relation to the total number","breadcrumb":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-o-ctr-e-por-que-e-importante-medilo-nas-campanas-publicitarias\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/oficinaeconomicagalicia.xunta.gal\/"},{"@type":"ListItem","position":2,"name":"What is CTR and why is it important to measure it in advertising campaigns?"}]},{"@type":"WebSite","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#website","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/","name":"Oficina Econ\u00f3mica de Galicia","description":"Convertir calquera tr\u00e1mite nun mero tr\u00e1mite","publisher":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oficinaeconomicagalicia.xunta.gal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#organization","name":"Oficina Econ\u00f3mica de Galicia","alternateName":"OEG","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#\/schema\/logo\/image\/","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/wp-content\/uploads\/2023\/04\/xunta.svg","contentUrl":"https:\/\/oficinaeconomicagalicia.xunta.gal\/wp-content\/uploads\/2023\/04\/xunta.svg","width":5952.76,"height":1700.79,"caption":"Oficina Econ\u00f3mica de Galicia"},"image":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/","https:\/\/www.linkedin.com\/company\/oficina-economica-de-galicia\/"]}]}},"_links":{"self":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos\/19162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos"}],"about":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/types\/faqs-ambitos"}],"version-history":[{"count":0,"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos\/19162\/revisions"}],"wp:attachment":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/media?parent=19162"}],"wp:term":[{"taxonomy":"categorias","embeddable":true,"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/categorias?post=19162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}