{"id":19177,"date":"2026-03-12T09:00:17","date_gmt":"2026-03-12T07:00:17","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/what-are-utms-and-how-do-they-help-measure-campaign-effectiveness\/"},"modified":"2026-03-12T09:00:17","modified_gmt":"2026-03-12T07:00:17","slug":"what-are-utms-and-how-do-they-help-measure-campaign-effectiveness","status":"publish","type":"faqs-ambitos","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/faqs-ambitos\/what-are-utms-and-how-do-they-help-measure-campaign-effectiveness\/","title":{"rendered":"What are UTMs and how do they help measure campaign effectiveness?"},"content":{"rendered":"<p>UTMs (<em>Urchin Tracking Module<\/em>) are tags that are added to the end of a URL to track where traffic from a specific campaign comes from. For example, you can add parameters such as <em>utm_source<\/em> (source), <em>utm_campaing<\/em> (campaign name), <em>utm_content<\/em> (ad variant)&#8230;<\/p>\n<p>When someone clicks on a link with UTM parameters, <em>Google Analytics<\/em> automatically records that information, allowing you to know exactly which email, social media post, or specific ad generated each visit and conversion. This is especially useful for accurately comparing the performance of different campaigns, channels, or even versions of the same ad.<\/p>\n<p>Don&#8217;t hesitate, <a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=2&amp;scopeId=3\">request advice from our experts.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UTMs (Urchin Tracking Module) are tags added to the end of a URL to track where traffic comes from<\/p>\n","protected":false},"template":"","categorias":[73,76],"class_list":["post-19177","faqs-ambitos","type-faqs-ambitos","status-publish","hentry","categorias-business","categorias-competitiveness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are UTMs and how do they help measure campaign effectiveness? - Oficina Econ\u00f3mica de Galicia<\/title>\n<meta name=\"description\" content=\"UTMs (Urchin Tracking Module) are tags added to the end of a URL to track where traffic comes from\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-son-as-utm-e-como-axudan-a-medir-a-efectividade-das-campanas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are UTMs and how do they help measure campaign effectiveness? 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