{"id":19181,"date":"2026-03-13T09:00:50","date_gmt":"2026-03-13T07:00:50","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/what-is-the-difference-between-google-analytics-4-and-universal-analytics\/"},"modified":"2026-03-13T09:00:50","modified_gmt":"2026-03-13T07:00:50","slug":"what-is-the-difference-between-google-analytics-4-and-universal-analytics","status":"publish","type":"faqs-ambitos","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/faqs-ambitos\/what-is-the-difference-between-google-analytics-4-and-universal-analytics\/","title":{"rendered":"What is the difference between Google Analytics 4 and Universal Analytics?"},"content":{"rendered":"<p><em>Google Analytics 4<\/em> (GA4) is the most recent version and replaces <em>Universal Analytics<\/em>, which stopped collecting data in July 2023. While <em>Universal Analytics<\/em> was based on sessions and page views, GA4 focuses on an event-oriented model that offers a more comprehensive view of user behavior across different platforms and devices. Additionally, GA4 incorporates artificial intelligence to provide predictions about future user behavior and is designed to better adapt to current privacy regulations.<\/p>\n<p>Don&#8217;t hesitate, <a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=2&amp;scopeId=3\">request advice from our experts.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) is the most recent version and replaces Universal Analytics, which stopped collecting data in July 2023.<\/p>\n","protected":false},"template":"","categorias":[73,76],"class_list":["post-19181","faqs-ambitos","type-faqs-ambitos","status-publish","hentry","categorias-business","categorias-competitiveness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the difference between Google Analytics 4 and Universal Analytics? - Oficina Econ\u00f3mica de Galicia<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 (GA4) is the most recent version and replaces Universal Analytics, which stopped collecting data in July 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-diferenza-hai-entre-google-analytics-4-e-universal-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the difference between Google Analytics 4 and Universal Analytics? 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