{"id":21402,"date":"2026-07-06T09:00:40","date_gmt":"2026-07-06T07:00:40","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/what-exactly-is-a-keyword\/"},"modified":"2026-07-06T09:00:40","modified_gmt":"2026-07-06T07:00:40","slug":"what-exactly-is-a-keyword","status":"publish","type":"faqs-ambitos","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/faqs-ambitos\/what-exactly-is-a-keyword\/","title":{"rendered":"What exactly is a keyword?"},"content":{"rendered":"<p>A keyword is the term or set of words that a user enters into a search engine to find information, products or services. In the field of marketing, they are the concepts around which we want to position our website so that it matches the search intent of our target audience.<\/p>\n<p>Don&#8217;t hesitate, <a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=2&amp;scopeId=3\">request advice from our experts.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A keyword is the term or set of words that a user enters into a search engine to find information, products or services.<\/p>\n","protected":false},"template":"","categorias":[73,76],"class_list":["post-21402","faqs-ambitos","type-faqs-ambitos","status-publish","hentry","categorias-business","categorias-competitiveness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What exactly is a keyword? - Oficina Econ\u00f3mica de Galicia<\/title>\n<meta name=\"description\" content=\"A keyword is the term or set of words that a user enters into a search engine to find information, products or services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-exactamente-unha-palabra-clave-ou-keyword\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What exactly is a keyword? - Oficina Econ\u00f3mica de Galicia\" \/>\n<meta property=\"og:description\" content=\"A keyword is the term or set of words that a user enters into a search engine to find information, products or services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-exactamente-unha-palabra-clave-ou-keyword\/\" \/>\n<meta property=\"og:site_name\" content=\"Oficina Econ\u00f3mica de Galicia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-exactamente-unha-palabra-clave-ou-keyword\\\/\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-exactamente-unha-palabra-clave-ou-keyword\\\/\",\"name\":\"What exactly is a keyword? - Oficina Econ\u00f3mica de Galicia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#website\"},\"datePublished\":\"2026-07-06T07:00:40+00:00\",\"description\":\"A keyword is the term or set of words that a user enters into a search engine to find information, products or services.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-exactamente-unha-palabra-clave-ou-keyword\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-exactamente-unha-palabra-clave-ou-keyword\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/faqs-ambitos\\\/que-e-exactamente-unha-palabra-clave-ou-keyword\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What exactly is a keyword?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#website\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\",\"name\":\"Oficina Econ\u00f3mica de Galicia\",\"description\":\"Convertir calquera tr\u00e1mite nun mero tr\u00e1mite\",\"publisher\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#organization\",\"name\":\"Oficina Econ\u00f3mica de Galicia\",\"alternateName\":\"OEG\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/xunta.svg\",\"contentUrl\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/xunta.svg\",\"width\":5952.76,\"height\":1700.79,\"caption\":\"Oficina Econ\u00f3mica de Galicia\"},\"image\":{\"@id\":\"https:\\\/\\\/oficinaeconomicagalicia.xunta.gal\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OficinaEconomicadeGalicia\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/oficina-economica-de-galicia\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What exactly is a keyword? - Oficina Econ\u00f3mica de Galicia","description":"A keyword is the term or set of words that a user enters into a search engine to find information, products or services.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-exactamente-unha-palabra-clave-ou-keyword\/","og_locale":"en_US","og_type":"article","og_title":"What exactly is a keyword? - Oficina Econ\u00f3mica de Galicia","og_description":"A keyword is the term or set of words that a user enters into a search engine to find information, products or services.","og_url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-exactamente-unha-palabra-clave-ou-keyword\/","og_site_name":"Oficina Econ\u00f3mica de Galicia","article_publisher":"https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-exactamente-unha-palabra-clave-ou-keyword\/","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-exactamente-unha-palabra-clave-ou-keyword\/","name":"What exactly is a keyword? - Oficina Econ\u00f3mica de Galicia","isPartOf":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#website"},"datePublished":"2026-07-06T07:00:40+00:00","description":"A keyword is the term or set of words that a user enters into a search engine to find information, products or services.","breadcrumb":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-exactamente-unha-palabra-clave-ou-keyword\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-exactamente-unha-palabra-clave-ou-keyword\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-e-exactamente-unha-palabra-clave-ou-keyword\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/oficinaeconomicagalicia.xunta.gal\/"},{"@type":"ListItem","position":2,"name":"What exactly is a keyword?"}]},{"@type":"WebSite","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#website","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/","name":"Oficina Econ\u00f3mica de Galicia","description":"Convertir calquera tr\u00e1mite nun mero tr\u00e1mite","publisher":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oficinaeconomicagalicia.xunta.gal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#organization","name":"Oficina Econ\u00f3mica de Galicia","alternateName":"OEG","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#\/schema\/logo\/image\/","url":"https:\/\/oficinaeconomicagalicia.xunta.gal\/wp-content\/uploads\/2023\/04\/xunta.svg","contentUrl":"https:\/\/oficinaeconomicagalicia.xunta.gal\/wp-content\/uploads\/2023\/04\/xunta.svg","width":5952.76,"height":1700.79,"caption":"Oficina Econ\u00f3mica de Galicia"},"image":{"@id":"https:\/\/oficinaeconomicagalicia.xunta.gal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OficinaEconomicadeGalicia\/","https:\/\/www.linkedin.com\/company\/oficina-economica-de-galicia\/"]}]}},"_links":{"self":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos\/21402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos"}],"about":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/types\/faqs-ambitos"}],"version-history":[{"count":0,"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/faqs-ambitos\/21402\/revisions"}],"wp:attachment":[{"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/media?parent=21402"}],"wp:term":[{"taxonomy":"categorias","embeddable":true,"href":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/wp-json\/wp\/v2\/categorias?post=21402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}