Yes, and it can be a good strategy if the goal is to build customer loyalty.<\/p>\n
Publishing everyday situations, such as stories, internal processes or opinions, is interesting not so much for attracting new audiences, but for showing transparency to customers about the day-to-day life of the organisation.<\/p>\n
Publishing natural content, answering frequently asked questions or explaining common mistakes helps to humanise the company and bring it closer to the public. The lack of originality should not be seen as a problem, but as an opportunity to connect with customers.<\/p>\n
If you need ideas for your company’s content, request free and specialised advice.<\/p>\n