{"id":17029,"date":"2025-10-13T09:00:43","date_gmt":"2025-10-13T07:00:43","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/from-vision-to-result-the-importance-of-strategic-objectives\/"},"modified":"2026-05-22T12:10:39","modified_gmt":"2026-05-22T10:10:39","slug":"from-vision-to-result-the-importance-of-strategic-objectives","status":"publish","type":"post","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/from-vision-to-result-the-importance-of-strategic-objectives\/","title":{"rendered":"From vision to result: the importance of strategic objectives"},"content":{"rendered":"<p><span data-contrast=\"auto\">Company objectives mark the route for different areas to follow in order to achieve growth within a determined period of time. To be effective, they must comply with the SMART model. This implies that they must be clearly defined and answer what, why, how and who, in addition, they must have metrics that allow progress to be evaluated, be realistic according to the available resources of the project and establish a deadline that determines their fulfillment.<\/span><\/p>\n<p><span data-contrast=\"auto\">Strategic objectives are the long-term goals that an SME establishes to achieve results by aligning with the mission and vision. They manage to be a guide for decision-making, planning and future actions, ensuring that all areas of the company work with the same purpose.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">How to create strategic objectives step by step<\/span><\/b><\/h3>\n<h4><b><span data-contrast=\"auto\">Assess the current situation<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">Before thinking about objectives, it is necessary to understand where the company starts from. Here we will do a SWOT analysis, which allows us to assess the competitive position, examine internal and external factors. We can identify internal strengths and weaknesses, as well as external opportunities and threats, offering a clear and realistic view of the company&#8217;s situation.<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Define the identity and direction of the company<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">Once the current situation has been analyzed with the help of the SWOT analysis, it is essential to know the mission, vision and values of the company.<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Mission:<\/span><\/b><span data-contrast=\"auto\"> mainly defines what the company&#8217;s work in the market is. In addition, it can include the differentiating factor through which the activity is developed.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Vision:<\/span><\/b><span data-contrast=\"auto\"> defines the goals we intend to achieve in the future. These goals have to be realistic and achievable, since the vision proposal has an inspiring and motivating character.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Values:<\/span><\/b><span data-contrast=\"auto\"> are ethical principles on which our company&#8217;s culture is based and allow us to create patterns of behavior. Values are the company&#8217;s personality<\/span><\/li>\n<\/ul>\n<h4><strong>Establish strategic objectives<\/strong><\/h4>\n<p><span data-contrast=\"auto\">Once we know the current situation of the company and have a clear understanding of its mission, vision and values, we can define the strategic objectives. These objectives must be translated into long-term goals with a specific purpose that guide the actions of the entire organization.<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Formulate SMART strategic objectives<\/span><\/b><\/h4>\n<p><span data-contrast=\"auto\">Once the objectives have been established, we must specify them using the SMART criteria, which allows each objective to be achievable. We must follow the formula of:<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Specific:<\/span><\/b><span data-contrast=\"auto\"> What you want to achieve must be clearly defined<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Measurable:<\/span><\/b><span data-contrast=\"auto\"> There must be a way to measure progress or success with an indicator.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Achievable<\/span><\/b><span data-contrast=\"auto\">: the objective must be realistic, considering the available resources, the team and the company&#8217;s capabilities.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Relevant:<\/span><\/b><span data-contrast=\"auto\"> the objective must be aligned with the mission, vision and values.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Time-bound<\/span><\/b><span data-contrast=\"auto\">: a deadline or time limit must be established for its fulfillment.<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">For example<\/span><\/b><span data-contrast=\"auto\">:<\/span><\/p>\n<p><span data-contrast=\"auto\">Reach 5 million followers on social media in 5 years<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Specific:<\/span><\/b><span data-contrast=\"auto\"> Gain followers on social media<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Measurable:<\/span><\/b><span data-contrast=\"auto\"> 5 million followers<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Time-bound<\/span><\/b><span data-contrast=\"auto\">: 5 years<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Strategic objectives allow the company&#8217;s vision and mission to be converted into concrete results. By defining them clearly, measurably, realistically and with deadlines, all areas work together towards the same purpose, facilitating planning, monitoring and sustainable growth of the company.<\/span><\/p>\n<p><span data-contrast=\"auto\">Take advantage of the services of the Economic Office of Galicia and seek advice for the growth of your business, through the <\/span><a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=2&amp;scopeId=3\"><b><span data-contrast=\"none\">online form<\/span><\/b><\/a><span data-contrast=\"auto\"> on our website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company objectives mark the route for different areas to follow in order to achieve growth within a determined period of time. To be effective, they must comply with the SMART model. This implies that they must be clearly defined and answer what, why, how and who, in addition, they must have metrics that allow progress [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,135],"tags":[],"class_list":["post-17029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-competitiveness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From vision to result: the importance of strategic objectives - Oficina Econ\u00f3mica de Galicia<\/title>\n<meta name=\"description\" content=\"Company objectives mark the route for different areas to follow in order to achieve growth within a determined period of time.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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