{"id":17515,"date":"2025-11-17T09:00:19","date_gmt":"2025-11-17T07:00:19","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/digital-strategy-how-to-leverage-social-media-with-valuable-content-content-marketing\/"},"modified":"2025-11-17T09:00:19","modified_gmt":"2025-11-17T07:00:19","slug":"digital-strategy-how-to-leverage-social-media-with-valuable-content-content-marketing","status":"publish","type":"post","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/digital-strategy-how-to-leverage-social-media-with-valuable-content-content-marketing\/","title":{"rendered":"Digital strategy: how to leverage social media with valuable content (content marketing)"},"content":{"rendered":"<p><span data-contrast=\"auto\">Business communication is evolving from a unidirectional model to a conversational model in which users not only receive a message, but create, comment on, and share it. Business communication has become a pivot. In this context, content becomes the main resource for differentiation in a saturated ecosystem. The key is no longer to publish a lot, but to publish with purpose, and business communication is based on content marketing. It allows building trust, attracting qualified traffic, improving engagement, and favoring conversions.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">What do we call valuable content?<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Valuable content is that which addresses the specific needs of the audience. Valuable content has the following characteristics: <\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Relevance:<\/span><\/b><span data-contrast=\"auto\"> it addresses interests or problems that truly concern the audience<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Usefulness:<\/span><\/b><span data-contrast=\"auto\"> it provides answers, learning, or inspiration that are of practical use <\/span><\/li>\n<li><b><span data-contrast=\"auto\">Brand coherence:<\/span><\/b><span data-contrast=\"auto\"> it builds identity and explains the organization&#8217;s purpose <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Valuable content can encompass different formats (video, article, podcast, infographic, live, testimonial\u2026), but in this case, the user&#8217;s perspective must be considered rather than the brand&#8217;s self-serving perspective.<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Phases of a content strategy on social media<\/span><\/b><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\">Initial analysis:<\/span><\/b><span data-contrast=\"auto\"> study of the audience, competition, and own digital presence<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Definition of objectives:<\/span><\/b><span data-contrast=\"auto\"> they must be measurable and linked to results (visibility, <\/span><i><span data-contrast=\"auto\">leads<\/span><\/i><span data-contrast=\"auto\">, loyalty, etc.)<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Audience identification (buyer persona):<\/span><\/b><span data-contrast=\"auto\"> specific profiles allow adapting tone, format, and message<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Planning:<\/span><\/b><span data-contrast=\"auto\"> development of an editorial calendar that specifies what is published, where, when, and for what purpose<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Creation and adaptation:<\/span><\/b><span data-contrast=\"auto\"> each social network requires different languages and formats<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Distribution and promotion:<\/span><\/b><span data-contrast=\"auto\"> combination of organic distribution and <\/span><i><span data-contrast=\"auto\">social ads<\/span><\/i><span data-contrast=\"auto\"> when necessary<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Measurement and optimization:<\/span><\/b><span data-contrast=\"auto\"> metrics such as reach, <\/span><i><span data-contrast=\"auto\">engagement<\/span><\/i><span data-contrast=\"auto\">, or conversion rate allow improving the strategy<\/span><\/li>\n<\/ol>\n<h3><b><span data-contrast=\"auto\">Best practices in content marketing<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">An effective content strategy requires understanding that social media are spaces for relationships, not just dissemination. Therefore, humanizing communication is essential: brands that speak with a close and authentic tone generate more trust. <\/span><\/p>\n<p><span data-contrast=\"auto\">Similarly, the 80\/20 rule (80% useful content, 20% direct promotion) helps balance the message: most of the content should provide value to the audience and only a small part should be promotional. Audiovisual format, especially short video, has become a key ally, as it increases reach and retention. Likewise, encouraging participation through questions, polls, or user-generated content allows building community. Collaborations with microinfluencers are also an interesting avenue, as they bring credibility and real interaction.<\/span><\/p>\n<p><span data-contrast=\"auto\">Finally, optimizing content through keywords and <\/span><i><span data-contrast=\"auto\">hashtags<\/span><\/i><span data-contrast=\"auto\"> (social SEO) and maintaining consistent visual and narrative identity contributes to reinforcing brand recognition in a saturated environment.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Current challenges<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">The main challenge is information overload, which forces differentiation with useful and creative proposals. Added to this are constant algorithm changes, which demand flexibility and continuous learning.<\/span><\/p>\n<p><span data-contrast=\"auto\">The audience also demands authenticity, so brands must avoid excessive advertising and opt for honest messages. Furthermore, data privacy is a growing challenge: communicating with transparency and respecting digital ethics is essential to maintain public trust.<\/span><\/p>\n<p><span data-contrast=\"auto\">Success on social media does not depend on publishing frequently, but on building relationships through content. Content marketing allows transforming digital presence into a space of trust and dialogue, provided there is strategic planning, coherence, and adaptability. In a constantly changing ecosystem, value remains the most differentiating factor.<\/span><\/p>\n<p><span data-contrast=\"auto\">Take advantage of the services of the Economic Office of Galicia and seek advice for the growth of your business, through the <\/span><a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=2&amp;scopeId=3\"><span data-contrast=\"auto\">online form<\/span> <\/a><span data-contrast=\"auto\">on our website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business communication is evolving from a unidirectional model to a conversational model in which users not only receive a message, but create, comment on, and share it. Business communication has become a pivot. In this context, content becomes the main resource for differentiation in a saturated ecosystem. The key is no longer to publish a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17475,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[137,135],"tags":[],"class_list":["post-17515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-competitiveness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital strategy: how to leverage social media with valuable content (content marketing) - Oficina Econ\u00f3mica de Galicia<\/title>\n<meta name=\"description\" content=\"usiness communication is evolving from a unidirectional model to a conversational model in which users not only receive a message\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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