{"id":23238,"date":"2026-10-30T09:00:09","date_gmt":"2026-10-30T07:00:09","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/?p=23238"},"modified":"2026-10-29T10:34:38","modified_gmt":"2026-10-29T08:34:38","slug":"tes-unha-tenda-online-a-proteccion-de-datos-tamen-forma-parte-da-venda","status":"publish","type":"post","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/tes-unha-tenda-online-a-proteccion-de-datos-tamen-forma-parte-da-venda\/","title":{"rendered":"Do you have an online store? Data protection is also part of the sale"},"content":{"rendered":"<p>Name, email address, phone number, delivery address, order history\u2026 An online store may handle a significant amount of its customers\u2019 personal information.<\/p>\n<p>That is why data protection should be part of ecommerce from the design stage, regardless of whether the store is run by a large company, an SME or a self-employed individual.<\/p>\n<p>It is not just about having a privacy policy published on the website. It is about knowing what data we collect, what we use it for, who can access it and how long we need to keep it.<\/p>\n<h3>What data does your online store actually collect?<\/h3>\n<p>This is a good first question.<\/p>\n<p>An ecommerce store may request information when someone:<\/p>\n<ul>\n<li>creates an account;<\/li>\n<li>makes a purchase;<\/li>\n<li>subscribes to a newsletter;<\/li>\n<li>fills in a form;<\/li>\n<li>contacts customer support;<\/li>\n<li>or interacts with certain tools integrated into the website.<\/li>\n<\/ul>\n<p>In addition, some cookies and similar technologies may involve the processing of personal data, for example when they are used to analyse browsing habits or behaviour. The Spanish Data Protection Agency (AEPD) points out that, when these cookies require consent, it must be freely given and informed, and the options to accept and reject them must be presented with the same level of visibility.<\/p>\n<p>The first step, therefore, is to identify all the points at which data is collected or processed.<\/p>\n<h3>Am I asking for more information than I need?<\/h3>\n<p>Sometimes we collect data simply because the tool allows us to do so.<\/p>\n<p>However, one of the key principles of data protection is data minimisation: processing only the personal data necessary for the specified purpose.<\/p>\n<p>The AEPD states that data protection by default should aim to minimise the amount of data collected, the extent of processing, the retention period to what is strictly necessary, and accessibility to the data.<\/p>\n<p>If we need a name and an address to deliver an order, we should ask ourselves why we would request other information that is not necessary to complete that transaction.<\/p>\n<p>Less unnecessary data also means less information to protect.<\/p>\n<h3>Does the privacy policy explain what we actually do?<\/h3>\n<p>Having a privacy policy is not enough if its content does not reflect the reality of the business.<\/p>\n<p>Among other things, it should clearly explain who processes the data, for what purposes, for how long, on what legal basis, whether the information is shared with recipients, and how individuals can exercise their rights.<\/p>\n<p>There is also an important detail: copying another online store\u2019s privacy policy does not solve the problem.<\/p>\n<p>Each ecommerce business may use different platforms, service providers, analytics tools, shipping systems, marketing solutions or procedures.<\/p>\n<h3>What happens when service providers access the data?<\/h3>\n<p>Not everything in an online store happens within the website itself. Hosting companies, technology platforms, email marketing tools, cloud services and other providers may be involved in processing the information.<\/p>\n<p>That is why it is not enough to focus solely on the customer. It is also important to know which third parties are involved, what information they can access and what arrangements we have in place with them.<\/p>\n<p>Changing platforms or introducing a new tool may alter how data is processed and make a review necessary.<\/p>\n<h3>What about cookies?<\/h3>\n<p>The familiar cookie banner is only the most visible part of the picture. Before configuring it, we should know which cookies the website actually uses, what they are for and which ones require consent.<\/p>\n<p>It is particularly important to avoid designing the banner in a way that pushes users towards a single option. When consent is required, accepting should not be easier or more visible than rejecting.<\/p>\n<p>That is why automatically installing a standard cookie banner without checking what happens behind the scenes should not be the solution.<\/p>\n<h3>Can I use customers\u2019 email addresses to send them advertising?<\/h3>\n<p>Having someone&#8217;s email address because they made a purchase does not mean we can freely use it for any purpose.<\/p>\n<p>Electronic commercial communications are subject to the rules of the Law on Information Society Services and Electronic Commerce (LSSI-CE), as well as the applicable data protection legislation. The LSSI-CE specifically regulates this type of communication and establishes the conditions under which it may be carried out.<\/p>\n<p>It is therefore important to distinguish between the data we need to process a purchase and the data we want to use for other purposes, such as marketing activities.<\/p>\n<h3>Does data protection end once the website is published?<\/h3>\n<p>No. An ecommerce business evolves as we introduce a new payment gateway, change our email marketing tool, install an analytics system, modify forms or launch a new campaign.<\/p>\n<p>Data protection must evolve alongside it.<\/p>\n<p>In fact, the principle of data protection by design means taking privacy into account before processing begins and throughout the entire data lifecycle.<\/p>\n<h3>A simple exercise to review your ecommerce store<\/h3>\n<p>The best way to see how much information is being requested is to make a test purchase from your own store and go through the entire process as if you were a customer.<\/p>\n<p>Pay attention to what information is requested, which options are preselected, what notices the user receives, how cookies work and what happens after the order is completed. If any answer is unclear, there is probably something that needs reviewing.<\/p>\n<p>Because data protection in ecommerce should not simply be a text placed at the bottom of a page. It is part of how the online store itself operates and of the trust we build with the people who shop there.<\/p>\n<p>If you need expert support to improve your customers\u2019 experience and embed it in your organisational culture, you can <a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=4&amp;scopeId=19\">request free advice<\/a> from the Oficina Econ\u00f3mica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Name, email address, phone number, delivery address, order history\u2026 An online store may handle a significant amount of its customers\u2019 personal information. That is why data protection should be part of ecommerce from the design stage, regardless of whether the store is run by a large company, an SME or a self-employed individual. It is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,130],"tags":[],"class_list":["post-23238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-innovation-protection"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do you have an online store? 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