{"id":23387,"date":"2026-11-06T09:00:14","date_gmt":"2026-11-06T07:00:14","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/?p=23387"},"modified":"2026-11-06T09:00:23","modified_gmt":"2026-11-06T07:00:23","slug":"a-experiencia-como-aspecto-diferencial-as-claves-dunha-boa-valoracion-dos-clientes","status":"publish","type":"post","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/en\/a-experiencia-como-aspecto-diferencial-as-claves-dunha-boa-valoracion-dos-clientes\/","title":{"rendered":"Experience as a differentiating factor: the keys to good customer evaluation"},"content":{"rendered":"<p><span data-contrast=\"auto\">Differentiation is the fundamental element for standing out in a competitive market. Being differentiated means being the first company or brand that customers associate with a particular idea, feeling, or value.<\/span><\/p>\n<p><span data-contrast=\"auto\">A clear example can be seen in the mobile phone sector, where certain brands are able to generate status among their users regardless of the device&#8217;s technical specifications. That spontaneous association is the essence of differentiation.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Types of differentiation<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">There are several types of differentiation depending on each company&#8217;s organizational culture. The most common are:<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Processes:<\/span><\/b><span data-contrast=\"auto\"> standing out through greater speed or lower cost in production processes compared to competitors.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Product:<\/span><\/b><span data-contrast=\"auto\"> relying on a more competitive price, superior quality, or a wider range of offerings, always in comparison with the competition.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Brand:<\/span><\/b><span data-contrast=\"auto\"> building a widespread association between a product and a specific brand, so that the brand name ends up being identified with the product itself in consumers&#8217; minds.<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">Experience as a distinguishing factor<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Beyond costs and product, differentiating through customer experience is a particularly interesting strategy for SMEs. While many large companies focus their efforts on cost reduction or price optimization, smaller companies have the chance to stand out for something that large corporations find harder to replicate: a close, agile, and personalized approach.<\/span><\/p>\n<p><span data-contrast=\"auto\">Differentiating through experience means being perceived as a company that is close to and genuinely committed to its customers. And for SMEs, given their more flexible organizational structure, reaching this level of attention is often more accessible than it seems. <\/span><\/p>\n<h3><b><span data-contrast=\"auto\">How to improve the customer experience <\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">There are three main areas to work on in order to improve the experience of customers and potential customers:<\/span><\/p>\n<p><span data-contrast=\"auto\">The first is the <\/span><b><span data-contrast=\"auto\">online experience<\/span><\/b><span data-contrast=\"auto\">. Website speed, clear navigation for finding products or services, quick response to users, and the ability to resolve problems remotely are fundamental aspects of delivering a quality digital experience.<\/span><\/p>\n<p><span data-contrast=\"auto\">The second is the <\/span><b><span data-contrast=\"auto\">in-person experience<\/span><\/b><span data-contrast=\"auto\">. The quality of service, the environment in which the visit takes place, the characteristics of the premises (lighting, temperature, colors, layout), and the speed of both service and issue resolution are elements that define the perception customers take away from the brand.<\/span><\/p>\n<p><span data-contrast=\"auto\">The third is the <\/span><b><span data-contrast=\"auto\">social media experience<\/span><\/b><span data-contrast=\"auto\">. Using social media not only as an advertising channel, but also to answer questions, handle complaints, or gather customer suggestions, can significantly raise the quality of the experience and strengthen the bond with the audience.<\/span><\/p>\n<p><span data-contrast=\"auto\">Differentiating through customer experience is, therefore, a real opportunity for SMEs. Understanding the areas for improvement in each of these three areas is the first step toward building a sustainable competitive advantage that is hard to imitate.<\/span><\/p>\n<p><span data-contrast=\"auto\">If you need expert help to improve your customers&#8217; experience and turn it into a differentiating element, at the Oficina Econ\u00f3mica you can <a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=2&amp;scopeId=3\">request advice<\/a> free of charge.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Differentiation is the fundamental element for standing out in a competitive market. Being differentiated means being the first company or brand that customers associate with a particular idea, feeling, or value. A clear example can be seen in the mobile phone sector, where certain brands are able to generate status among their users regardless of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,135],"tags":[],"class_list":["post-23387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-competitiveness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Experience as a differentiating factor: the keys to good customer evaluation - Oficina Econ\u00f3mica de Galicia<\/title>\n<meta name=\"description\" content=\"Differentiation is the fundamental element for standing out in a competitive market. 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