{"id":19180,"date":"2026-03-13T09:00:50","date_gmt":"2026-03-13T07:00:50","guid":{"rendered":"https:\/\/oficinaeconomicagalicia.xunta.gal\/faqs-ambitos\/que-diferencia-hay-entre-google-analytics-4-y-universal-analytics\/"},"modified":"2026-03-13T09:00:50","modified_gmt":"2026-03-13T07:00:50","slug":"que-diferencia-hay-entre-google-analytics-4-y-universal-analytics","status":"publish","type":"faqs-ambitos","link":"https:\/\/oficinaeconomicagalicia.xunta.gal\/es\/faqs-ambitos\/que-diferencia-hay-entre-google-analytics-4-y-universal-analytics\/","title":{"rendered":"\u00bfQu\u00e9 diferencia hay entre Google Analytics 4 y Universal Analytics?"},"content":{"rendered":"<p><em>Google Analytics 4<\/em> (GA4) es la versi\u00f3n m\u00e1s reciente y sustituye a <em>Universal Analytics<\/em>, que dej\u00f3 de recoger datos en julio de 2023. Mientras que <em>Universal Analytics<\/em> se basaba en sesiones y p\u00e1ginas vistas, GA4 se centra en un modelo orientado a eventos que ofrece una visi\u00f3n m\u00e1s completa del comportamiento del usuario a trav\u00e9s de distintas plataformas y dispositivos. Adem\u00e1s, GA4 incorpora inteligencia artificial para ofrecer predicciones sobre el comportamiento futuro de los usuarios y est\u00e1 dise\u00f1ado para adaptarse mejor a las normativas de privacidad actuales.<\/p>\n<p>No lo dudes, <a href=\"https:\/\/asesoramento-oficinaeconomica.igape.es\/inquiry\/gl\/stepper\/?axisId=2&amp;scopeId=3\">solicita el asesoramiento de nuestros expertos.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) es la versi\u00f3n m\u00e1s reciente y sustituye a Universal Analytics, que dej\u00f3 de recoger datos en julio de 2023.<\/p>\n","protected":false},"template":"","categorias":[62,64],"class_list":["post-19180","faqs-ambitos","type-faqs-ambitos","status-publish","hentry","categorias-competitividad","categorias-negocio-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 diferencia hay entre Google Analytics 4 y Universal Analytics? 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