Day: February 16, 2026

Myths that kill startups, growth, team, marketing, and cash flow: the most common mistakes

Most startups don’t fail for lack of ideas, but because of myths that become operational truths. These are phrases that sound good, get repeated in conversations and, without realising it, guide decisions. The problem is that they tend to push teams to spend before the time is right, to hire poorly, or to chase metrics […]