Podo facer un rebranding sen cambiar o nome da miña empresa?
Si, perfectamente. De feito, a maioría dos procesos de rebranding manteñen o nome orixinal da empresa. Modificar o nome…
Canto tempo leva completar un proceso de rebranding?
A duración dun proceso de rebranding varía segundo o alcance e a complexidade do proxecto. Un rebranding parcial…
Besides communication campaigns, how are a brand’s values conveyed?
A brand’s values are constantly communicated through every business decision and every interaction with the market.
Are all communication channels equally valid for conveying a brand’s identity?
Not necessarily. The choice of channels should be based on two fundamental criteria: where the target audience is located and what type of…
How can a company use storytelling to communicate its values?
Storytelling or strategic narration allows values to be transmitted in a memorable and emotionally connected way.
What role does authenticity play in conveying a brand’s values?
Authenticity has become a key distinctive element in today’s market. Consumers value brands that show themselves to be transparent…
Why is consistency so important in corporate identity communication?
Consistency is fundamental because it generates trust and facilitates brand recognition among consumers.
How long does it take to see results from a digital marketing strategy?
The results of a digital marketing strategy depend on multiple factors: the established objectives, the invested budget…
How can a small business start its digital marketing strategy?
The first step is to define clear objectives (visibility, sales, loyalty) and know your target audience well.
What are the risks of not adapting the company to the digital environment?
The lack of digital presence can imply loss of competitiveness, lower visibility, and disadvantage compared to more innovative competitors.
