Marketing digital: keys to connecting with the 21st century audience
Digital transformation has profoundly altered the relationship between businesses and consumers. The emergence of social media, the expansion of mobile devices, and immediate access to information have shaped a new communicative landscape in which the power of the audience is greater than ever. Traditional marketing, based on unidirectional messages, has given way to a bidirectional […]
Digital strategy: how to leverage social media with valuable content (content marketing)
Business communication is evolving from a unidirectional model to a conversational model in which users not only receive a message, but create, comment on, and share it. Business communication has become a pivot. In this context, content becomes the main resource for differentiation in a saturated ecosystem. The key is no longer to publish a […]
Effective Email Marketing: personalization and segmentation that work
Email, one of the first digital communication tools, remains a key channel for marketing strategies. Despite the rise of social media and new messaging platforms, email marketing retains remarkable effectiveness when used strategically. The key to its success today lies in personalization and segmentation, two pillars that allow for more direct and relevant connections with […]
Social Commerce: selling directly from social media
In recent years, social media has evolved from simple spaces for personal interaction to become key settings for digital commerce. This phenomenon, known as social commerce, describes the integration of buying and selling functions directly within social platforms. Thus, users no longer just consume content, but also purchase products without leaving their favorite apps. This […]
From vision to result: the importance of strategic objectives
Company objectives mark the route for different areas to follow in order to achieve growth within a determined period of time. To be effective, they must comply with the SMART model. This implies that they must be clearly defined and answer what, why, how and who, in addition, they must have metrics that allow progress […]
Digital reputation: taking care of your brand’s image on the internet.
In a fully digitalized world, online reputation is the public’s perception of your business, reflected in various opinions, and it has become a decisive factor in the purchasing decisions of new customers. According to the study by Status Lab, 85% of people consider online reviews to be as reliable as recommendations made by a friend […]
Influence marketing: leveraging creators’ voices to boost brands
Influencer marketing is one of the most effective social media strategies for SMEs that want to consolidate their business and reach a broader audience. It involves collaboration with content creators and allows us to promote the brand and gain visibility. Some benefits of working with influencers Building trust: Influencers already have a community that trusts […]
The importance of choosing the right social media networks for your business
In the digital era, social media has become an essential tool for communication, marketing, and brand building. However, many businesses make the mistake of wanting to be present on all platforms, believing this will increase their reach and visibility. In practice, this represents a misuse of time and resources. Each social network has its target […]
Product Innovation: How to Identify Opportunities in the Galician Market
Product innovation is an essential key for companies to maintain their competitiveness and adapt to consumer needs. In today’s market, innovation becomes a driver of growth and expansion. An innovative product doesn’t have to be completely new, but it must bring something different. Some characteristics it should have are: Improved user experience: An innovative product […]
CRM and ERP: Cost and Commercial Benefits Comparison for Galician SMEs
In the current context, digitalization is one of the main objectives for companies. Galician SMEs face the challenge of choosing tools that allow them to be more competitive, efficient, and customer-oriented. This is where CRM and ERP systems come into play. ERP (Enterprise Resource Planning): These are integrated management systems that support all processes of […]
