Data and Artificial Intelligence: How to Understand and Anticipate Your Customers’ Needs
Artificial Intelligence (AI) learns and continuously improves from the data it processes, enabling you to anticipate what your customers are looking for. This makes it possible to better understand their needs and offer personalized solutions, enhancing their engagement and increasing your sales. The Role of AI in the Customer Experience AI is used to improve […]
Do you need to be on every social media platform?
It’s a constant bombardment. We constantly hear that we must be on Instagram, TikTok, or LinkedIn. And we’re told that if we don’t have active profiles on these platforms, we don’t exist. Many business owners take this idea as an obligation and jump into the world of social media without a strategy—filling their profiles with […]
How to set profitable Prices: Cost Isn’t the only factor
Fijar precios es una de las decisiones más importantes para cualquier autónomo o pyme. Un precio demasiado bajo puede hacer que no cubras costes, mientras que uno demasiado alto puede alejar a los clientes. Pero ¿cuál es el precio adecuado? Aunque el coste es un factor clave, no es el único. En este artículo, exploraremos […]
**Rural Entrepreneurship in Galicia: Innovation and Opportunities Beyond the Cities**
Galicia continues to establish itself as one of the most innovative regions in Europe, especially in the field of entrepreneurship. It was recently awarded the distinction of European Entrepreneurial Region 2025, a recognition of Galicia’s ability to promote innovation and new business initiatives, particularly in rural areas. In this context, rural entrepreneurship in Galicia is […]
Reinventing Yourself to Go Further: Four Keys to Business Innovation
Innovation is the driving force behind progress in any company, regardless of its size or sector. Adapting to market changes and offering new solutions is not just an option, but a necessity to stay competitive. According to the OECD, there are four key types of innovation that can transform and grow a business: product and […]
SWOT Analysis: Essential Tool for Strategic Planning of Galician Companies
SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a tool used in organizations to evaluate competitive position, examine internal and external factors, and develop effective strategic planning. This analysis is designed to provide a realistic view, based on data and facts, of an organization’s strengths and weaknesses, as well as the opportunities […]
The importance of customer loyalty: Key factors for success in Galician commerce.
Customer loyalty is an essential process for any business looking to thrive in the long term. It not only helps maintain a solid relationship with consumers, but also strengthens the brand against competition. Getting customers to continue betting on us, buy frequently, and recommend our products or services is a more profitable strategy than constantly […]
How to improve the competitiveness of your SME through digitalization and operational improvements in processes and services, and how the Galician Economic Office can help me
In an increasingly volatile, uncertain, complex, and ambiguous market, companies face constant challenges to remain competitive and grow sustainably. The key to their success largely lies in the ability to adapt to changes and optimize their operations through the adoption of technological solutions, data analysis, process control, or through reorganization and the pursuit of operational […]
Rapid prototyping: how to validate product ideas before launch in the Galician market
Validating an idea before launching it into the market is not just a strategic step, but a necessity to stand out in an environment where authentic value and local connection can make the difference. Rapid prototyping allows us to move forward intelligently, testing, learning, and adapting without wasting resources. To guide this process, we’ll follow […]
Keys to tackling your company’s marketing and communication strategy
A common inquiry from companies concerns the key steps they should follow to tackle a marketing and communication strategy. Many businesses hire marketing and communication services because they’ve heard these techniques will help them sell more or make themselves known to large audiences or clients. And they’re clear that they should allocate a portion of […]
