From vision to result: the importance of strategic objectives
Company objectives mark the route for different areas to follow in order to achieve growth within a determined period of time. To be effective, they must comply with the SMART model. This implies that they must be clearly defined and answer what, why, how and who, in addition, they must have metrics that allow progress […]
Digital reputation: taking care of your brand’s image on the internet.
In a fully digitalized world, online reputation is the public’s perception of your business, reflected in various opinions, and it has become a decisive factor in the purchasing decisions of new customers. According to the study by Status Lab, 85% of people consider online reviews to be as reliable as recommendations made by a friend […]
Influence marketing: leveraging creators’ voices to boost brands
Influencer marketing is one of the most effective social media strategies for SMEs that want to consolidate their business and reach a broader audience. It involves collaboration with content creators and allows us to promote the brand and gain visibility. Some benefits of working with influencers Building trust: Influencers already have a community that trusts […]
The importance of choosing the right social media networks for your business
In the digital era, social media has become an essential tool for communication, marketing, and brand building. However, many businesses make the mistake of wanting to be present on all platforms, believing this will increase their reach and visibility. In practice, this represents a misuse of time and resources. Each social network has its target […]
Product Innovation: How to Identify Opportunities in the Galician Market
Product innovation is an essential key for companies to maintain their competitiveness and adapt to consumer needs. In today’s market, innovation becomes a driver of growth and expansion. An innovative product doesn’t have to be completely new, but it must bring something different. Some characteristics it should have are: Improved user experience: An innovative product […]
CRM and ERP: Cost and Commercial Benefits Comparison for Galician SMEs
In the current context, digitalization is one of the main objectives for companies. Galician SMEs face the challenge of choosing tools that allow them to be more competitive, efficient, and customer-oriented. This is where CRM and ERP systems come into play. ERP (Enterprise Resource Planning): These are integrated management systems that support all processes of […]
Participation in international trade fairs: how to maximize return on investment for Galician SMEs
International trade fairs are a strategic opportunity as they help achieve a leap abroad. They represent a way to open new markets, find distributors, present products, or learn about trends. However, they involve an economic and time effort, so we must commit to preparation in advance. 1. Establish Objectives We need to know why we […]
Generative AI Integration in Business Processes: Practical Cases in the Galician Business World
Generative artificial intelligence is a type of AI focused on creating content, such as data, images, texts, music, and other formats through advanced algorithms and machine learning models. It is a highly creative and surprisingly realistic tool, ideal for bringing new projects to life. Among its applications, the automation of tasks such as writing articles, […]
Neuromarketing applied to Galician products: techniques to emotionally connect with the consumer
Neuromarketing is a discipline that combines marketing and neuroscience to understand how we react to commercial stimuli. It analyzes how our brain processes the information it receives before, during and after a purchase. And the key fact is that over 85% of purchasing decisions are unconscious, that is, based on emotions and not on logic. […]
Professional Trade Fairs: The Importance of Human Contact in the Age of AI
We live in an increasingly digitalized world, where Artificial Intelligence is knocking strongly at the door and threatens to replace humans in many tasks. It is precisely in this highly “technological” context that professional trade fairs play a crucial role and help to “humanize” business opportunities, as well as the management and building of interpersonal […]
