Digital transformation and competitiveness: the future of Galician SMEs
Digital Transformation: A Key to Competitiveness for SMEs in Galicia Digital transformation has become an imperative for SMEs in Galicia and worldwide. In an increasingly competitive and globalized business environment, digitalization is not just an opportunity but an essential factor for the survival and growth of these organizations. In this article, we will analyze how […]
The importance of customer loyalty: Key factors for success in Galician commerce.
Customer loyalty is an essential process for any business looking to thrive in the long term. It not only helps maintain a solid relationship with consumers, but also strengthens the brand against competition. Getting customers to continue betting on us, buy frequently, and recommend our products or services is a more profitable strategy than constantly […]
How to improve the competitiveness of your SME through digitalization and operational improvements in processes and services, and how the Galician Economic Office can help me
In an increasingly volatile, uncertain, complex, and ambiguous market, companies face constant challenges to remain competitive and grow sustainably. The key to their success largely lies in the ability to adapt to changes and optimize their operations through the adoption of technological solutions, data analysis, process control, or through reorganization and the pursuit of operational […]
Rapid prototyping: how to validate product ideas before launch in the Galician market
Validating an idea before launching it into the market is not just a strategic step, but a necessity to stand out in an environment where authentic value and local connection can make the difference. Rapid prototyping allows us to move forward intelligently, testing, learning, and adapting without wasting resources. To guide this process, we’ll follow […]
Keys to tackling your company’s marketing and communication strategy
A common inquiry from companies concerns the key steps they should follow to tackle a marketing and communication strategy. Many businesses hire marketing and communication services because they’ve heard these techniques will help them sell more or make themselves known to large audiences or clients. And they’re clear that they should allocate a portion of […]
