Product Diversification: Strategies to Increase Market Competitiveness
The diversification of products is a fundamental strategy to expand the offer and reach new markets. This process involves broadening the range of products or services of an organization, adapting to market needs or reaching new customers. Proper planning and organization are essential to ensure that diversification aligns with the company’s objectives and enables effective […]
The importance of digitization and innovation in companies
Digitalisation has become an essential tool for companies seeking to adapt to current challenges and stand out in their sectors. But why is taking this step towards digital transformation so relevant? Below, we explore the main reasons and advantages of digitalising your business. Digitalisation is not just a trend, but a necessity for companies looking […]
Optimizing operations: How to reduce costs and increase productivity in your SME, and how the Galician economic office can help you
In the current business context, SMEs face constant challenges to remain competitive, such as rising operational costs, demand fluctuations, and the need to offer quality service in an increasingly demanding market. Operations optimisation presents itself as a strategic solution to overcome these challenges, allowing cost reduction, productivity increase, and business sustainability. This article offers a […]
