Is it profitable to offer financial rewards for referrals?
Yes, as long as the value of the reward is lower than the profit margin brought by the new customer. The secret lies in the bidirectional incentive
What importance does LTV (Lifetime Value) have in this context?
LTV measures the net profit that a customer generates throughout their entire relationship with the company. Referred customers tend to have an LTV
What is the real difference between loyalty and referral?
Loyalty is retention (getting the customer to buy again), while referral is expansion (getting the customer to bring in others).
What is CAC and how do these programs benefit businesses?
CAC stands for Customer Acquisition Cost. Referral programs drastically reduce this cost, since it is the customers themselves
Why is trust considered an economic asset today?
Trust reduces transaction costs and uncertainty. In a saturated market, a customer who trusts a brand decides faster
How to use keywords?
Keywords are those that users employ when performing online searches. Choosing keywords well is essential…
What is SEO?
It is the set of techniques and strategies applied to a website with the aim of improving its ranking in organic (free) search results
Can you publish content if you don’t have original ideas?
Yes, and it can be a good strategy if the goal is to build customer loyalty. Publishing everyday situations, such as stories, internal processes…
How to associate my brand with an idea?
Repeating a message on social media may seem, at first glance, like a bad decision, but in reality it can be a great strategy
Is value the same as price?
No. Price is a number, whereas value encompasses a set of intangible variables: utility, trust, experiences or status
