How to use keywords?
Keywords are those that users employ when performing online searches. Choosing keywords well is essential…
What is SEO?
It is the set of techniques and strategies applied to a website with the aim of improving its ranking in organic (free) search results
Can you publish content if you don’t have original ideas?
Yes, and it can be a good strategy if the goal is to build customer loyalty. Publishing everyday situations, such as stories, internal processes…
How to associate my brand with an idea?
Repeating a message on social media may seem, at first glance, like a bad decision, but in reality it can be a great strategy
Is value the same as price?
No. Price is a number, whereas value encompasses a set of intangible variables: utility, trust, experiences or status
What is the difference between a credit account (credit line) and a bank loan?
Loan: You receive all the money upfront and pay interest on the full contracted amount for the fixed term.
What is the “banking pool” and why should I diversify it?
It is the set of financial institutions with which your SME maintains debts, credit lines or operational services.
What is operating Cash Flow and how can it be calculated quickly?
It is the cash flow generated by the main activity of your business. A quick and simplified way to calculate it (indirect method)
How can I easily calculate my cash cycle or cash conversion cycle?
It measures the days that pass from when you pay one euro to your suppliers until you recover that euro after collecting from the customer.
What is the real difference between the “accounting result” (profit) and “cash” (liquidity)?
Accounting profit is governed by the accrual principle (it records income and expenses when they arise, for example, when an invoice is issued).
