How do I know if a piece of data is really useful for my business?
A piece of data is useful if it helps make a decision, confirm a hypothesis, or detect an opportunity for improvement.
What mistakes should I avoid when starting to measure or collect business data?
The most common mistake is wanting to measure too many things without knowing why.
How often should I review my business data?
It depends on the type of activity. For some data, a monthly or quarterly review is sufficient.
Do I need a complex tool to work with data?
Not necessarily. A well-organized spreadsheet, reports from an online store, or a weekly log
What data should an SME start collecting?
The most advisable approach is to start with the data that helps make frequent decisions: sales, customers, costs, digital channels, or periods of higher and lower activity. It is not about measuring everything, but about identifying which information can improve the daily management of the business. In this way, data becomes a practical tool to […]
What risks exist when using content generated with Artificial Intelligence?
Among the main risks are the lack of copyright protection
What are the benefits of protecting intangible assets?
Some of the benefits of protecting intangible assets are
Is it possible to register content created with the help of AI?
If there is sufficient human involvement that can be considered one’s own intellectual creation
Can a company freely use AI-generated content?
It depends on the terms of use of the platform used. Some tools allow commercial use of the generated content
Is it a mistake to think that only large companies should protect innovation?
The protection of innovation is especially important for SMEs and entrepreneurs, since their differential value is usually in the assets
