Do social media influence the ability to attract talent?
Yes. More and more people consult a company’s website or social profiles before submitting their application.
How can an SME improve its employer brand without making large investments?
It is not always necessary to allocate a large budget. Actions such as offering a good welcome to new hires, fostering internal communication
Is it a concept designed only for large companies?
No. Small and medium-sized enterprises can also build a solid employer brand. In fact, aspects such as proximity…
What is an employer brand?
The employer brand or employer branding is the image a company projects as a place to work. It does not depend solely…
How is the economic success of these initiatives measured?
Through specific KPIs: the number of new customers acquired via referral, the reward redemption rate, the increase
Can a loyalty program make up for poor service?
No. A loyalty program built on a deficient product or service only accelerates failure. The foundation of growth…
What is the most common mistake when implementing a referral program?
Friction. If the referral process is complicated, requires too many clicks or has unclear rules, the customer will give up.
What role does Big Data play in customer loyalty?
Big Data allows us to segment customers according to their behaviour. This way, we can identify who our “promoters” are
How do these programmes influence the brand reputation of an economic office?
They help humanise the institution. An office that grows thanks to word of mouth conveys solidity, transparency and technical quality
What is the difference between the Shareholders Agreement and the Articles of Association?
Articles of Association: Public document registered at the Companies Registry that governs the general and legal operation of the company with regard to third parties.
