Day: July 20, 2026

Metrics that matter in the initial phase: activity, conversion, and repeat purchase

<p data-path-to-node=”1″>During the early stages of a new business, an entrepreneur can easily get lost in “vanity metrics”, especially if they focus only on followers, visits, or downloads. It is not that these metrics are useless, but they do not tell you whether your business is actually making sales or whether customers are coming back […]