The Xunta presents its strategy in Córdoba to strengthen the role of Galician industry in the security, defence and aerospace sectors

Córdoba, 9 October 2026 The Director-General for Industrial Strategy and Business Land, Margarita Ardao, took part this morning in the latest edition of the international forum Indudef 2026 – Industry, Talent and Defence, held in Córdoba. During the event, she presented the Strategic Initiative for Security, Defence and Aerospace (Iesda), through which the regional government […]

Most customers don’t shop around as much as it seems

Many companies assume that their customers carefully compare all the available options before making a purchasing decision. But the reality is quite different: customers tend to simplify this process as much as possible, almost always opting for what they already know or trust, rather than analysing every alternative from scratch.  Loyalty and switching costs  In […]