The Xunta champions linking innovation, industry and internationalisation to strengthen the competitiveness of Galician businesses
The Director of Igape, Covadonga Toca, took part in the ‘Looking at the Future’ event in A Coruña, organised by Club Cámara Noroeste, where she highlighted the importance of turning Galicia’s industrial potential into new opportunities for business growth She emphasises that the Galician Business Innovation Strategy 2026–2028, backed by more than €400 million, aims […]
Experience as a differentiating factor: the keys to good customer evaluation
Differentiation is the fundamental element for standing out in a competitive market. Being differentiated means being the first company or brand that customers associate with a particular idea, feeling, or value. A clear example can be seen in the mobile phone sector, where certain brands are able to generate status among their users regardless of […]
