Internal communication is one of the pillars of a company’s proper functioning, but also one of the areas most neglected in SMEs. Lack of time, excessive confidence that “everyone understands each other,” or the absence of clear processes means that, in many cases, communication is managed in an improvised manner.
However, ineffective internal communication can generate errors, confusion, demotivation, and loss of productivity. Identifying the most common failures is the first step to improving it and turning communication into a true management tool.
These are some of the most common errors in internal communication in SMEs.
1. Taking for granted that information is already understood
One of the most frequent errors is assuming that the team perfectly understands instructions or decisions simply because they were communicated once. Unclear, incomplete, or overly technical messages can lead to different interpretations.
We can avoid this by using clear language, confirming that the information was understood, and providing examples when necessary.
2. Communicating only when a problem arises
Many SMEs only communicate internally when there are incidents, urgent changes, or conflicts. This makes communication perceived as something negative or associated with errors.
To change this way of doing things, the best approach is to maintain regular communication, also to share objectives, progress, or recognize work well done.
3. Not defining channels or responsibilities
Using multiple channels without criteria—messages, emails, calls, informal conversations—contrary to what one might think, can cause information to be lost or not reach the right person.
To reduce these situations, the ideal is to establish clear channels according to the type of information and define who communicates what and when.
4. Not listening to the team
Internal communication should not be unidirectional. Ignoring the team’s opinions, doubts, or proposals reduces involvement and can generate demotivation.
To enhance this action, it is advisable to create spaces for active listening and foster bidirectional communication, where the team can also participate.
5. Thinking that internal communication is not a priority
Some SMEs consider internal communication secondary compared to other more urgent tasks. However, poor communication is usually behind many operational problems.
This can be improved by understanding communication as part of the daily business management and dedicating time to planning it, even if in a simple way.
A small change with a big impact
Improving internal communication does not require large resources, but awareness, organization, and willingness to improve. Avoiding these errors helps create more coordinated, efficient, and committed teams.
The Economic Office of Galicia offers guidance to SMEs and self-employed individuals to strengthen business management, including key aspects such as internal communication, fundamental for the growth and competitiveness of Galicia’s business fabric.
