Burn rate and runway: the metric that truly determines a startup’s survival
In the early stages of a startup, profitability is rarely the primary objective. The focus is on validating the product, building a market, and demonstrating traction. In this context, the key financial variable is not profit, but rather the cash available and the rate at which it is consumed. The burn rate, understood as the […]
Silent delinquency: the real cost of not chasing unpaid debts on time
Late payments do not always arrive with a formal notice of non-payment. More often, they develop invoice by invoice, through small delays that gradually become normalized and eventually turn into a habit. When an overdue payment is not managed in time, it ceases to be a commercial issue and becomes a financial problem: it consumes […]
Metrics that matter in the early stage: activity, conversion, and repeat purchase
During the early stages of a new business, entrepreneurs can easily get distracted by so-called “vanity metrics,” especially if they focus only on followers, website visits, or downloads. While these metrics may have some value, they do not reveal whether the business is actually generating sales or succeeding in driving repeat purchases. To keep performance […]
Communicating my project: what to consider to showcase the value of my business idea
The viability of a business project does not depend exclusively on the technical quality of its product or service, but also on the entrepreneur’s ability to build a coherent narrative that connects with the target audience. In today’s market, saturated with stimuli and competing offers, strategic communication becomes the key mechanism for transforming an abstract […]
Metrics that matter in the initial phase: activity, conversion, and repeat purchase.
During the early stages of a new business, an entrepreneur can get lost among “vanity metrics”, especially when looking only at followers, visits, or downloads. It is not that they are useless, but they do not tell you whether your business is generating sales or managing to achieve repeat purchases. To structure your tracking without […]
The employee as content creator: The new trend in corporate communication
Who are the people that offer the highest reliability when it comes to conveying an organization’s message? Without a doubt, those who are part of its team. Listening to recommendations, for better or worse, from the company they work for is going to deeply influence the brand reputation that citizens form. That is why, at […]
Business Viability: The filter that distinguishes dreams from sustainable projects
Every company starts with an intuition. It is what we commonly call a “dream”: the identification of an opportunity that promises to change the entrepreneur’s life or the market. However, business statistics are relentless: a high percentage of new initiatives fail within their first three years of life. In most cases, the collapse is not […]
Minimum cost system: simple allocation to determine prices and margins
Many SMEs and startups make pricing decisions using a mix of intuition, market benchmarks, and “what we think the customer will pay.” A minimum cost system is not intended to be perfect analytical accounting. It aims for something more useful: to provide a simple, consistent foundation to know what you are selling with a margin, […]
From trust to growth: the value of customer recommendations
In today’s business ecosystem, where advertising saturation and market volatility are the norm, organizations face a major challenge: the erosion of trust. For any entity, understanding that sustainable growth no longer comes exclusively from capturing new leads, but from cultivating a demanding customer base, is fundamental. This is where loyalty and referral programs become high-value […]
First steps to implement AI in your company
Today, it is part —or should be part— of the strategic agenda of practically any company that wants to improve its efficiency, make better decisions, or differentiate itself in the market. According to the report The Enterprise in 2030 by the IBM Institute for Business Value, 79% of executives believe that AI will contribute significantly […]
