How to Compete Against Large Companies
Competing with large companies can seem like a complicated task for SMEs, but there are several aspects that give them added value that large corporations can hardly replicate. Unique aspects One of the main differentiating elements of SMEs is humanization. This factor creates greater closeness with customers and allows for a more personal, close relationship […]
Sustainability and Competitiveness: Efficiency, Cost Savings, and New Business Opportunities
For a long time, sustainability was understood in the business world as a regulatory requirement or a matter of corporate image: something done because it has to be, or because it improves the company’s external perception. However, this view is incomplete today. More and more organizations are discovering that sustainability-oriented decisions have a direct, measurable […]
The product doesn’t fail because of a lack of features; it fails because of a lack of clarity
If your product isn’t growing, the temptation is to add features. It’s the more comfortable path because it feels productive: more screens, more options, more “power.” But most products don’t die from being simple. They die because nobody understands, in ten seconds, what they do, who they do it for, and why it’s worth it […]
Learn the keys to making it easier to delegate to your team
There’s a phrase you hear often when a small business starts to grow: “in the end, if I want it done right, I have to do it myself” or “everything has to go through me to make sure it’s correct.” It can sound like efficiency, responsibility, and even commitment to the business, but when that […]
Communication: A Course for September
There’s a habit very much our own that never fails. In the business cycle there are two key moments when decisions are made. One of them is September. And the other, January, with the start of the new year. I’ll focus on the first one, since that’s where we are now. After summer, everything gets […]
Minimum Viable Product (Version 2): When the minimum is no longer sufficient
The minimum viable product (MVP) was born as a smart way to reduce uncertainty: build just enough to validate that a problem exists, that someone would pay to solve it, and that the acquisition channel works. The problem starts when the MVP becomes the “definitive” product by inertia. At that point, the minimum stops being […]
How to create a good online campaign
The success of an online campaign depends, to a large extent, on proper planning. Analyzing the target audience, identifying the elements that generate the best results and knowing the general market trends are factors that can make the difference between the success and failure of a campaign. Keys to a good online campaign To successfully […]
How to know if your company is ready to take the next digital step
Not all companies are at the same point in their digital journey, and this is perfectly normal. What is useful, regardless of the stage they are at, is to have a few clear questions that make it possible to objectively assess whether the time has come to move towards a new stage of digitalization, or […]
Speed with control: how to decide what NOT to do this quarter
Deciding what to do is relatively easy because there are always reasons to add something. Deciding what NOT to do is leadership. Real speed is not about moving a lot; it is about moving in the right direction with as little waste as possible. In a quarter, the scarce resource is not the list of […]
The human element as a differentiator
The incorporation of artificial intelligence into most online processes has led to a growing dehumanization of many digital services. In this context, embracing greater humanization, both online and in person, can become a differentiating factor against the competition. Higher cost, greater loyalty It’s true that humanizing processes that are normally automated by AI can involve […]
