Five keys to positive language and communication at work
In any professional environment, the way we communicate has a direct impact on the quality of relationships, the work atmosphere, and the results we achieve. The words we choose influence both how we perceive reality and how other people interpret our messages. For this reason, developing positive communication has become an essential skill for improving […]
The Xunta offers Indra to form a joint working group to identify collaboration projects in the defence and aerospace sector
This meeting is part of the series of contacts that the Xunta is maintaining with companies under the Security, Defence and Aerospace Strategy Indra is one of the main private players that has participated in the Rozas business park (Lugo) since its inception ten years ago Madrid, 25 November 2025 The Regional Minister for Economy […]
The Xunta reaffirms its support for the Lugo industrial fabric to continue advancing towards a modern and sustainable model
The territorial delegate, Javier Arias, took part in the closing of a Conecta Lugo forum on industrialisation and sustainability, in which representatives from business, science and administration shared their experiences Lugo, 25 November 2025 The territorial delegate of Lugo, Javier Arias, today highlighted the Lugo industrial fabric’s commitment “to advancing towards a modern and sustainable […]
Marketing digital: keys to connecting with the 21st century audience
Digital transformation has profoundly altered the relationship between businesses and consumers. The emergence of social media, the expansion of mobile devices, and immediate access to information have shaped a new communicative landscape in which the power of the audience is greater than ever. Traditional marketing, based on unidirectional messages, has given way to a bidirectional […]
Lorenzana highlights the Xunta’s investment of more than €22 million for the expansion of the Lalín 2000 industrial estate
She announces that the plan is for the urbanisation works, tendered for €11.2 million, to begin in mid-next year so that the more than 300,000 m² of expanded area, distributed across 42 plots, will be available to businesses in 2028 Lalín (Pontevedra), 22 November 2025 The Regional Minister for Economy and Industry, María Jesús Lorenzana, […]
The Xunta highlights collaboration between leading companies and startups as a driver of Galician innovation
The director of Igape, Covadonga Toca, took part today in the inauguration of the “Conecta Empresas” conference, where she highlighted that Galicia is “consolidating an increasingly strong collaborative culture.” She emphasised the region’s progress in its innovation ecosystem, with a growing structure that now includes more than 400 technology companies, nearly 3,000 qualified jobs, and […]
How to turn an idea into an asset: the path to registering a trademark or patent
Every innovation is born from an idea, a thought, an improvement, a solution… something that can make a difference. But an idea, however brilliant it may be, is fragile if it is not protected. Registering a trademark or patent is the step that transforms that intuition into an asset with real value, into a business […]
Strategic pricing in SMEs, models that improve the margin
Price is the most sensitive variable of the margin in an SME. A small adjustment, well-founded, can increase profitability without increasing costs or additional sales. A disproportionate adjustment can create a scenario where sales cannot be sufficient to maintain the production apparatus. To treat pricing with rigor, it is advisable to start from clear concepts, […]
Rueda highlights the important role of family businesses in the good performance of the Galician economy
He states that the investments made by these entities have “more perspective, more security and greater commitment to the country.” “The family business is Galicia Calidade in its purest form,” he stresses. These types of companies account for more than 80% of all private sector employment in the region and contribute over 85% of the […]
Digital strategy: how to leverage social media with valuable content (content marketing)
Business communication is evolving from a unidirectional model to a conversational model in which users not only receive a message, but create, comment on, and share it. Business communication has become a pivot. In this context, content becomes the main resource for differentiation in a saturated ecosystem. The key is no longer to publish a […]
