Choose your investor: the money may be the same, but the consequences are not
In the seed stage, two proposals can offer the same amount of money for the same percentage and still imply radically different futures for the founder and the company. That is why choosing an investor is not choosing “who pays more” or “who gets in first”, but choosing a partner who will influence your strategy, […]
SEO for beginners: get your website on the first page
Imagine you have an excellent shop but it is located in a hidden street that nobody ever reaches. That is exactly what happens to most websites that are not optimised for search engines. SEO (Search Engine Optimization) is the set of techniques that allow your website to appear in the top positions on Google and […]
10 mistakes you should avoid when registering a trademark
Registering a trademark is much more than choosing a name, as the main goal is to protect your business, your identity and the value of what you are building. For SMEs, freelancers and entrepreneurs, doing it right from the start can prevent problems down the line. Many times, due to a lack of knowledge or […]
Banking Pool: How to Organize Lines, Guarantees, Maturities, and Concentration Risks
The banking pool is the set of financing and financial services used by a company, typically spread across several institutions: credit facilities, loans, trade discounting, confirming, guarantees, leasing, renting and other similar lines. When this pool grows in a disorganised way, three common problems tend to emerge: visibility over the real cost of each product […]
13-week treasury model: how to build it and use it to make decisions
A 13-week cash flow model is a weekly cash forecast designed to anticipate liquidity pressures and make decisions with adequate lead time. Thirteen weeks represent a particularly useful horizon: they cover an operational quarter and allow hypotheses to be reviewed and adjusted with agility. For an SME, it tends to be more practical than a […]
Revenue Retention and Expansion: How to Renew, Expand, and Price Sensibly
In a subscription business, retention and revenue expansion are the true financial engine of growth. Acquiring new customers is important, but if users are lost every month or existing customers spend less, the company enters an exhausting dynamic: running without moving forward. That is why it is essential to distinguish four elements that are often […]
Rueda advocates public-private collaboration to promote sustainable growth that respects the territory
He stresses that for “Galicia to grow well” there must be “an economic fabric that is committed” to the environment, good governance and the promotion of new technologies He highlights the strong performance of the Galician economy, with unemployment at its lowest level since 2007 and an export volume that placed it among the leading […]
Automate to Connect: Smart Marketing That Saves Time and Generates Results
Marketing automation refers to the use of software and technology to execute, manage, and measure marketing tasks and workflows automatically. This includes everything from sending personalised emails to dynamically segmenting audiences, as well as lead nurturing, social media campaign management, and user behaviour analysis. The main goal is not to replace the human factor, but […]
The Galicia Economic Office will collaborate with Espazocoop to promote the establishment of cooperative enterprises in the region
“In a time and in a sector where there is so much talk of relocations, it is very positive to champion the opposite model: that of a company that not only produces, but builds; that generates industry, employment and wealth here,” she says O Porriño (Pontevedra), 20 March 2026 The Regional Minister for Economy and […]
The brand as a strategic tool for SMEs
Identity, differentiation, and the ability to innovate are key factors in standing out and consolidating sustainable business projects, which is why they must be areas worth protecting. In this context, industrial property — focusing especially on brand protection — emerges as a strategic tool that enables SMEs to protect their value, reinforce their positioning, and […]
