Banking Pool: How to Organize Lines, Guarantees, Maturities, and Concentration Risks

The banking pool is the set of financing and financial services used by a company, typically spread across several institutions: credit facilities, loans, trade discounting, confirming, guarantees, leasing, renting and other similar lines. When this pool grows in a disorganised way, three common problems tend to emerge: visibility over the real cost of each product […]

13-week treasury model: how to build it and use it to make decisions

A 13-week cash flow model is a weekly cash forecast designed to anticipate liquidity pressures and make decisions with adequate lead time. Thirteen weeks represent a particularly useful horizon: they cover an operational quarter and allow hypotheses to be reviewed and adjusted with agility. For an SME, it tends to be more practical than a […]

Revenue Retention and Expansion: How to Renew, Expand, and Price Sensibly

In a subscription business, retention and revenue expansion are the true financial engine of growth. Acquiring new customers is important, but if users are lost every month or existing customers spend less, the company enters an exhausting dynamic: running without moving forward. That is why it is essential to distinguish four elements that are often […]

Automate to Connect: Smart Marketing That Saves Time and Generates Results

Marketing automation refers to the use of software and technology to execute, manage, and measure marketing tasks and workflows automatically. This includes everything from sending personalised emails to dynamically segmenting audiences, as well as lead nurturing, social media campaign management, and user behaviour analysis. The main goal is not to replace the human factor, but […]

The brand as a strategic tool for SMEs

Identity, differentiation, and the ability to innovate are key factors in standing out and consolidating sustainable business projects, which is why they must be areas worth protecting. In this context, industrial property — focusing especially on brand protection — emerges as a strategic tool that enables SMEs to protect their value, reinforce their positioning, and […]

Lorenzana announces that the Xunta will convey to the Government the critical issues identified at the logistics support roundtable for companies operating in the Middle East

She advocates prudence and waiting to see the measures that the Government will approve at the extraordinary Council of Ministers next Friday She reports that in recent days she has been in contact with the Secretary of State for Industry, Jordi García, whom she thanked for being “most willing” to collaborate Santiago de Compostela, 18 […]

Web Analytics: Measuring to Optimize Marketing Campaigns

Web analytics is the process of collecting, measuring, and analyzing data about traffic and visitor behavior on a website. This discipline goes beyond simply counting visits: it allows understanding how users interact with content, which marketing channels are most effective, and where opportunities for improvement arise. Key metrics for evaluating marketing campaigns To optimize campaigns, […]

The Xunta highlights in Asturias the support for the security and defence industries and invites companies to look to Galicia and share their investment projects

She announces that before the summer the new partnership agreements will be tendered, which will make it possible to select the Xunta’s strategic and technological partners in the Strategic Initiative for Security, Defence and Aerospace up to 2030 She states that the Strategic Initiative promoted by the Galician Government constitutes “a call to all public […]