Automate to Connect: Smart Marketing That Saves Time and Generates Results
Marketing automation refers to the use of software and technology to execute, manage, and measure marketing tasks and workflows automatically. This includes everything from sending personalised emails to dynamically segmenting audiences, as well as lead nurturing, social media campaign management, and user behaviour analysis. The main goal is not to replace the human factor, but […]
The Galicia Economic Office will collaborate with Espazocoop to promote the establishment of cooperative enterprises in the region
“In a time and in a sector where there is so much talk of relocations, it is very positive to champion the opposite model: that of a company that not only produces, but builds; that generates industry, employment and wealth here,” she says O Porriño (Pontevedra), 20 March 2026 The Regional Minister for Economy and […]
The brand as a strategic tool for SMEs
Identity, differentiation, and the ability to innovate are key factors in standing out and consolidating sustainable business projects, which is why they must be areas worth protecting. In this context, industrial property — focusing especially on brand protection — emerges as a strategic tool that enables SMEs to protect their value, reinforce their positioning, and […]
Lorenzana announces that the Xunta will convey to the Government the critical issues identified at the logistics support roundtable for companies operating in the Middle East
She advocates prudence and waiting to see the measures that the Government will approve at the extraordinary Council of Ministers next Friday She reports that in recent days she has been in contact with the Secretary of State for Industry, Jordi García, whom she thanked for being “most willing” to collaborate Santiago de Compostela, 18 […]
Web Analytics: Measuring to Optimize Marketing Campaigns
Web analytics is the process of collecting, measuring, and analyzing data about traffic and visitor behavior on a website. This discipline goes beyond simply counting visits: it allows understanding how users interact with content, which marketing channels are most effective, and where opportunities for improvement arise. Key metrics for evaluating marketing campaigns To optimize campaigns, […]
The Xunta highlights in Asturias the support for the security and defence industries and invites companies to look to Galicia and share their investment projects
She announces that before the summer the new partnership agreements will be tendered, which will make it possible to select the Xunta’s strategic and technological partners in the Strategic Initiative for Security, Defence and Aerospace up to 2030 She states that the Strategic Initiative promoted by the Galician Government constitutes “a call to all public […]
Control of non-payment: metrics, warning signs and decisions
Control of non-payment begins long before a client actually stops paying. In an SME, the real risk is not just “having delinquent clients,” but accumulating overdue balances that strain cash flow, distort margin analysis, and force the financing of working capital with debt. Therefore, the first technical tool is the aging analysis of balances: organizing […]
Do you know how aerothermal and geothermal energy can help you reduce energy consumption in your business?
When companies and businesses seek to optimise resources and reduce fixed costs, one of the usual measures is to review energy consumption with the aim of optimising it. The increase in energy costs, the need to reduce the carbon footprint and the growing competitiveness of the industrial and tertiary sectors make innovative solutions necessary — […]
Cash cycle: how to reduce days sales outstanding and days of inventory without sacrificing sales
The cash cycle is the time that passes from when you pay to produce or buy until you collect the sale. Reducing it frees up liquidity without seeking financing. The usual mistake is trying to improve cash flow by squeezing customers or cutting stock without a method, which can damage sales, service or margin. The […]
Lorenzana warns of the dangers of industrial denialism and calls for more country-wide policy and fewer obstacles so that Galicia can continue to grow
“The Galician Government will continue to support industrial development, because supporting it is supporting the growth of the region,” she insisted She defends the Xunta’s industrial and economic policy with the launch of the Igape Economic Office, the Industrial Acceleration Plan with the figure of strategic industrial projects and the strategy for the exploitation of […]
