Big Data for SMEs: transforming data into strategic decisions
In today’s business environment, characterized by volatility, uncertainty, complexity and ambiguity, and the exponential increase in the volume of available information, the intelligent use of data has become a decisive competitive advantage. Although the concept of Big Data has traditionally been associated with large corporations, nowadays small and medium-sized enterprises (SMEs) have increasingly more tools […]
The Xunta strengthens its support for Galician aerospace entrepreneurship with new channels for direct collaboration
The director of Igape, Covadonga Toca, participates in a working meeting with the projects of the 6th edition of the Business Factory Aero, bringing them the services of the Economic Office of Galicia and the main aid lines activated this year by the Institute Since its launch, BFAero has supported 46 projects, contributing to the […]
Neuromarketing applied to Galician products: techniques to emotionally connect with the consumer
Neuromarketing is a discipline that combines marketing and neuroscience to understand how we react to commercial stimuli. It analyzes how our brain processes the information it receives before, during and after a purchase. And the key fact is that over 85% of purchasing decisions are unconscious, that is, based on emotions and not on logic. […]
Do you want your business to grow? Innovation can be your best ally
Innovation is not just for large tech companies or Silicon Valley startups. Today, any SME, self-employed person, or entrepreneur who wants to stand out in a market as changing as the current one needs to make innovation a fundamental part of their strategy. Innovation means looking at business with different eyes, detecting opportunities, finding new […]
Rueda highlights in Toxa the key role of the Galician diaspora as a strategic ally for Galicia’s economic development
He highlights that Galicia is experiencing an especially attractive moment, one that is favourable for entrepreneurship and marked by continuously improving unemployment figures He emphasises that our region offers stability, security and open arms to entrepreneurs who wish to invest O Grove (Pontevedra), 3 July 2025 The President of the Xunta, Alfonso Rueda, today highlighted […]
Business insurance: key tools for managing risks and taking care of your team
In the business world, anticipating is an advantage. In this sense, insurance is not simply a legal obligation or an inevitable expense: it is a powerful risk management tool. It protects your business against unforeseen events, provides financial stability and, moreover, can become a very valuable incentive for your staff. Whether you are starting as […]
The Xunta highlights the strategic role of family businesses in the economic and social development of Galicia
The director of Igape, Covadonga Toca, took part today in a conference on governance and challenges in the sector organised by the Santiago Chamber of Commerce, Abanca and the Intercontinental University of Business (UIE) She reaffirmed the Galician Government’s commitment to supporting family businesses in processes such as generational renewal, professionalisation and digitalisation She recalled […]
Five mistakes that can cost you dearly if you run an SME
Entrepreneurship is an exciting adventure, but also a demanding one. Beyond having a good idea or an attractive product, what really makes the difference in an SME’s journey is how internal decisions are made. In fact, the data speaks for itself: around 70% of new companies fail to survive their first two years of operation. […]
Eres autónomo ou tes una empresa? Así che afecta a actualización dos códigos CNAE en 2025
The economic fabric evolves, and with it must also evolve the way professional activities are classified. Royal Decree 10/2025, of January 14, introduced an important update to the National Classification of Economic Activities (CNAE), a change that all self-employed individuals, companies and authorized networks must take into account before June 30, 2025. What is CNAE […]
Executive talent on demand, the interim manager, a strategic alternative for your company
At certain times, companies go through situations that require quick decisions, proven experience and an external vision that allows them to move forward without losing direction. Whether due to an internal restructuring, an unexpected vacancy in management or the need to accelerate a strategic project, having an external profile that brings knowledge and management capacity […]
