Is strategic planning useful for a small business?
Yes. Although traditionally associated with large companies, strategic planning is especially useful for SMEs
What is strategic planning and what is it for?
Strategic planning is a process that allows companies to define their medium and long-term objectives
Where is social commerce evolving in the coming years?
The trend is moving toward total integration between content, artificial intelligence, and purchase. Augmented reality will allow “trying on”
What are the main risks for a company that bets on social commerce?
There are several: dependency on algorithms (a change can reduce reach immediately), exposure to advertising saturation
Why are influencers so relevant in this sales model?
Because they act as trusted intermediaries in an environment where social recommendation is key. The user sees the product through…
What platforms offer the most potential to sell directly from social networks?
It depends on the type of product and the target audience. Instagram Shopping works very well for fashion, beauty, or decoration due to its visual strength.
What is the difference between social commerce and traditional e-commerce?
The main difference is that social commerce integrates purchasing directly within social networks, eliminating intermediate steps
What types of advertising can an influencer do?
Advertising: It involves a contract. Brand Ambassador: is the face of the brand. Gifting: the product or service for free. Organic content.
Do microinfluencers really work?
Yes, microinfluencers have between 1,000 and 100,000 followers work, especially if you’re looking for a connection with the user and a greater return
Is it better to offer a discount or run a giveaway to grow on social media?
To improve the number of followers and views, giveaways tend to be more effective. But you can also combine them
