How do I know if my clients truly value sustainability or if it is just a trend?
Many clients no longer perceive sustainability as a differential value, but rather as something they take for granted that companies
Is sustainability only viable for companies with resources to invest?
Not necessarily. Many sustainability measures have zero or very low cost: reviewing electricity consumption, reducing paper use
How is the team’s fear of AI eliminating jobs managed?
The best way to reduce fear of AI is to clearly explain which tasks are to be automated and why.
Is it necessary to digitalize all my company’s processes before introducing AI?
AI can only improve processes that are at least minimally defined. It is not necessary to digitalize the entire company
To use AI in my company, what happens if my data is scattered across several spreadsheets and emails?
This is a common situation. When data is spread across spreadsheets, emails and documents, AI can still work
How do I know if a piece of data is really useful for my business?
A piece of data is useful if it helps make a decision, confirm a hypothesis, or detect an opportunity for improvement.
What mistakes should I avoid when starting to measure or collect business data?
The most common mistake is wanting to measure too many things without knowing why.
How often should I review my business data?
It depends on the type of activity. For some data, a monthly or quarterly review is sufficient.
Do I need a complex tool to work with data?
Not necessarily. A well-organized spreadsheet, reports from an online store, or a weekly log
What data should an SME start collecting?
The most advisable approach is to start with the data that helps make frequent decisions: sales, customers, costs, digital channels, or periods of higher and lower activity. It is not about measuring everything, but about identifying which information can improve the daily management of the business. In this way, data becomes a practical tool to […]
