Yes, microinfluencers who normally have between 1,000 and 100,000 followers work, especially if you’re looking for a connection with the user and a greater return. Furthermore, they achieve:
- Greater authenticity and trust: by having fewer followers they generate much more confidence in their recommendations.
- High engagement (interaction) rates
- More segmented audience: micro influencers usually dedicate themselves to uploading videos and posts on very specialized topics.
- More accessible and economical. This makes them the best option for SMEs with limited budgets.
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