How to estimate the ‘cash gap’ of a grant that is collected after the fact?
Calculate the total investment, subtract what you can finance with a supplier or bank, and assume that you advance the subsidised part yourself until collection
What is a 13-week treasury model and why is it so widely used in SMEs?
It is a rolling weekly control of collections and payments that allows you to anticipate cash flow pressures with 6 to 10 weeks of lead time
How to calculate the minimum operating cash you absolutely need?
Start from your unavoidable monthly payments, payroll, Social Security, rent, utilities, debt instalments and estimated taxes.
What is the difference between a grant, a subsidised loan and a subsidised guarantee, and why does it affect your cash flow?
A grant reduces costs, but is usually paid after justification, so it requires prior cash. A subsidised loan gives you immediate liquidity
What common mistakes should be avoided when building a brand?
The most frequent mistakes include visual inconsistency that confuses the audience, failing to adapt to market changes and falling behind
What are the main benefits of building a strong and differentiated brand?
A strong brand offers multiple strategic advantages: it allows you to stand out in saturated markets by capturing consumers’ attention
Why is consistency so important in brand communication?
The value proposition must be consistent across all customer touchpoints, reinforcing brand identity.
What role does storytelling play in building a differentiated brand?
Authentic storytelling is fundamental to differentiation because it allows you to build a solid identity based on a story
How should a brand’s point of differentiation be identified?
First, a series of questions about products, customers and competitors must be answered: what does my service or product offer
What are the main elements that make up a strong brand identity?
A strong brand is made up of its positioning (the space it occupies in the consumer’s mind), the benefit it offers…
