Designing an effective digital communication strategy requires a methodical approach. The first step involves clearly defining business objectives, precisely identifying the target audience and their specific characteristics.
Next, it is essential to conduct a detailed analysis of the digital ecosystem in which the company operates, selecting the most appropriate channels and developing a content plan that responds to the interests and needs of users. Creating a structured editorial calendar, defining a coherent communication line, and the ability to constantly measure and adapt the strategy are key elements for success.
CC Xunta de Galicia. Información mantida e publicada en Internet pola Xunta de Galicia
