How can I measure and evaluate the return on investment (ROI) of my marketing and communication strategies?

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To measure return on investment, you can use tools like Google Analytics (to track website traffic and conversions), Meta Business Suite (to analyze performance on Facebook and Instagram), Google Ads (to view costs and conversions), and CRM or marketing automation tools (to follow up on potential customers).

For more information, don’t hesitate to request advice from our experts.

Categoría: Business, Competitiveness

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