How can I measure the success of my digital communication?

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The measurement of digital impact transcends basic numbers, becoming a sophisticated analysis of multiple variables. Beyond traditional metrics such as followers or visits, it is essential to delve into engagement indicators such as interaction rate, time spent, conversion, and perceived value by the user.

Advanced analytical tools allow for detailed tracking of audience behavior, identifying consumption patterns, preferences, and areas for improvement. The ability to transform data into strategic information will become the true differential value of modern digital communication.

Want to learn how to interpret the metrics of your digital communication? The Economic Office of Galicia offers training and advice to help you measure and improve your online impact.