To choose the right influencer for your company, you should consider the following aspects:
- Audience: We need to know what the profile of their followers is and see if it matches our target audience
- Content: analyze the posts and videos on the profile, you have to analyze if the strategy they follow works and if they are aligned with your values
- Performance: Analyze the previous campaigns they have on their profile and analyze their results, they have to be within your objectives
- Platforms: You need to analyze which platforms they are on. Remember that not all social networks have the same audience.
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