The duration of a rebranding process varies depending on the scope and complexity of the project. A partial or update rebranding can take between 3 and 6 months, while a full rebranding can extend from 6 months to a year or more. The main factors influencing the timeline are: the depth of initial analysis, the number of elements to be modified, the size of the organization, the number of brand touchpoints that need to be updated, and the level of internal consensus required.
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