Effective management of digital communication requires constant commitment and significant time dedication. However, rather than talking about fixed hours, it’s important to understand digital communication as an ongoing process integrated into the company’s overall strategy.
Content planning and creation, user interaction, data analysis, and strategy adaptation are tasks that must be performed regularly. A realistic approach could involve dedicating between 10 and 15 hours weekly for a small business, distributed among daily social media management, weekly content planning, and monthly results analysis.
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