The strategy must be reviewed periodically (at least annually), and whenever relevant changes occur in the environment (market, competition…) or in the company itself. Strategic planning must be a flexible and dynamic process, not a rigid and static document. What is equally important is to carry out constant monitoring of strategy execution. This allows you to assess its progress, identify possible deviations, and correct the course when necessary. Good monitoring ensures that decisions and actions aligned with the strategy are being effective, maintaining focus on long-term objectives.
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