Is it better to offer a discount or run a giveaway to grow on social media?

To improve the number of followers and views, giveaways tend to be more effective:

• You gain followers: People follow your account to participate.
• More visibility and reach: Participants share in stories and tag their friends, making more people see the post
• Increases interaction: With giveaway requirements, like liking the post, commenting on it…., it improves your engagement.

But you can also combine them. For example, you can run a giveaway to grow on social media and then offer an exclusive discount to participants who didn’t win to encourage them to buy.
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