Digital communication is articulated through a complex and dynamic ecosystem of interconnected platforms. The corporate website remains the central core of this strategy, functioning as the company’s digital business card, while social networks are configured as spaces for interaction and community building.
Platforms like LinkedIn allow for professional connections, Instagram drives visual communication, and channels like YouTube or TikTok enable the creation of audiovisual content. Email, despite being a traditional tool, maintains its relevance as a direct and personalized communication channel.
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