There is no universal “ideal” bounce rate, as it depends heavily on the type of website and its objectives. For blogs and informational content sites, a bounce rate between 65% and 90% is considered normal, as users may find what they’re looking for on a single page. For e-commerce sites, a rate below 45% is desirable, while for landing pages the ideal would be between 70% and 90%. For service sites or portals, rates between 10% and 30% indicate good navigation. More important than comparing yourself to generic standards is monitoring your own evolution and identifying which pages have abnormally high rates to investigate possible problems.
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