Among the most common errors, the following could be highlighted: developing excessively theoretical plans (such as extensive documents that do not translate into real decisions), not linking strategy to concrete actions (defining objectives without those responsible, deadlines, or indicators, for example), not involving the team (for example, limiting the process to a single person without internal alignment), or not monitoring the defined objectives (so that the strategy is not reviewed or adjusted in response to environmental changes or deviations in results).
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