It depends on the type of product and the target audience. Instagram Shopping works very well for fashion, beauty, or decoration due to its visual strength. TikTok Shop stands out in impulsive and viral consumption, supported by short video and creators. Facebook Marketplace is useful for more local or circular buying and selling, while Pinterest Shopping stands out for aspirational brands and planned products (decoration, design, events). A company can combine several platforms according to its sales funnel.
Don’t hesitate, request advice from our experts.
