What types of advertising can an influencer do?

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  • Advertising: This involves a contract between the brand and the influencer. It must include a briefing with the collaboration conditions: dates, deliverables, financial compensation, etc. It is mandatory that the content be identified as advertising.
  • Brand Ambassador: In this case, the influencer becomes the face of the brand for a longer period. The relationship is more stable and seeks to integrate the products or services naturally into their daily life, acting as a brand advocate.
  • Gifting: This consists of sending the product or service for free to an influencer, without previously agreeing that they will post about it. Unlike other cases, there is no contractual obligation here. The idea is that, if they like it, they share it spontaneously with their audience.
  • Organic content: This occurs when the influencer mentions or recommends a product without receiving anything in return. Neither money nor gifts. They do it simply because they like it and want to share it with their audience in an authentic way.

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Categoría: Business, Competitiveness