Consistency is fundamental because it generates trust and facilitates brand recognition among consumers. When all touchpoints with a company (website, social media, customer service, advertising) convey the same values and employ a uniform tone, a solid and reliable image is created. Inconsistency, on the other hand, generates confusion and erodes credibility, especially when there is a gap between the brand’s discourse and its actions.
Don’t hesitate, request advice from our experts.
