Artificial intelligence (AI) has ceased to be a technology exclusive to large corporations to become an accessible tool also for small and medium-sized enterprises. In the field of people management, its application is transforming processes such as talent selection, training or performance evaluation. Its advancement and growth represent a modernization opportunity for small and medium-sized Galician companies, but also implies challenges that must be addressed with strategy and responsibility.
Opportunities that AI brings to SMEs
- More efficient selection and recruitment
AI systems allow filtering resumes, identifying key competencies and even conducting initial automated interviews. This saves time, reduces costs and increases the probability of finding the right profile. - Personalized training
E-learning platforms with AI adapt contents to the needs and learning pace of each employee. This facilitates upskilling and reskilling, fundamental to maintaining competitiveness in a constantly changing market. - Performance and productivity analysis
Through data analysis tools, AI can detect performance patterns, identify areas for improvement and propose recommendations. This helps management make data-based decisions, not just perceptions. - Improvement of employee experience
Chatbots and virtual assistants allow resolving doubts about payroll, leave or internal policies immediately, improving internal communication and job satisfaction. - Prediction of personnel needs
The analysis of trends and historical data helps companies anticipate periods of greater workload and plan hiring in advance.
Challenges of AI implementation in SMEs
- Initial costs and lack of resources
Although there are increasingly more accessible solutions, some AI tools require initial investment, both in technology and training. - Privacy and data protection
The management of sensitive employee information implies strictly complying with data protection regulations (such as GDPR). AI must be used with security and transparency guarantees. - Biases and automated decisions
If algorithms are not well designed, they can reproduce or amplify biases (for example, in personnel selection). It is essential to always supervise decisions and maintain human judgment. - Resistance to change
The implementation of new technologies can generate reluctance among staff. The key is to communicate the benefits, train teams and involve them in the transformation process. - Need for digital skills
To take advantage of AI’s potential, SMEs must train their teams in basic digital competencies, avoiding that technology creates an internal gap.
A path towards intelligent and sustainable management
Artificial intelligence does not replace people, but rather enhances their work, freeing them from repetitive tasks so they can focus on higher value-added functions. For Galician SMEs, integrating AI in people management is an opportunity to gain efficiency, attract talent and differentiate themselves in an increasingly competitive market.
The challenge is to do it with strategic vision: choosing the right tools, guaranteeing ethics in data use and betting on continuous training. However, those companies that take the step will be better prepared to face the future of work.
Request advice for the growth of your business through the Economic Office of Galicia, by filling out the online form available on our website.
