Social networks are a key tool for any business: they allow you to connect with the public, promote products and services, and build a strong brand. But they can also become a weak point if not managed with security criteria, as attacks can cause financial losses, reputational damage, and loss of customer trust.
From the Galicia Economic Office, we explain how to protect your company’s social profiles and avoid unnecessary risks.
Main threats to professional profiles
Social networks are a gateway for many cybercriminals. These are some of the most common dangers:
- Identity theft
Attackers may create fake accounts that imitate your company, putting your reputation at risk and deceiving your followers.
- Phishing and social engineering
Fraudulent messages, suspicious links, or requests from profiles that look real… everything is used to steal passwords or confidential information.
- Malware and malicious content
Some posts or ads may contain malicious software that activates when clicked. This can affect both account administrators and followers.
- Unnecessary exposure
Sharing images of the company’s interior, real-time locations, or sensitive data can provide valuable clues to potential attackers.
Best practices to manage social networks securely
To ensure that your professional profiles remain a safe space, follow these recommendations:
1. Use strong passwords and update them regularly
Avoid obvious passwords, use long and complex keys, different for each account, and change them periodically.
2. Clearly define who manages the accounts
Avoid having multiple people accessing profiles without control, and establish clear responsibilities and access protocols.
3. Enable two-step verification (MFA)
Add an extra layer of security by requiring a second confirmation to access accounts.
4. Control the information you share
Avoid posting internal data, confidential information, or real-time locations unnecessarily.
5. Review contact requests and messages
Be wary of inactive or suspicious profiles. Do not open links without verifying their origin.
6. Train your team in cybersecurity
A small human error can have great consequences. It is important that whoever manages the networks knows the most common threats.
7. Keep devices and applications updated
Updates include security improvements. Keeping your software up to date is a simple but very effective measure.
Social networks are an essential part of companies’ identities today. Protecting them not only prevents incidents but also conveys professionalism and trust to your followers and clients.
From the Galicia Economic Office, we encourage you to review your company’s digital security protocols and apply these basic measures. Because taking care of your online community also means taking care of your business.
If you need help in this area, remember that you can request free advice offered by the Galicia Economic Office.
