Can the software developed by my company be protected?
Yes. Software can be protected through copyright and also through contractual clauses if external providers are involved
What is a trade secret and how is it protected?
A trade secret is valuable information for the company that is not public, such as formulas, procedures, business strategies…
Can I protect an internal process even if it is not a patent?
Yes. Not all innovation requires a patent. Many processes are protected as trade secrets, through confidentiality clauses
What day-to-day processes can be legally protected?
Many intangible assets can be protected, for example: Proprietary technical procedures, Manufacturing or assembly methods,…
What are the risks of poorly executed rebranding?
A poorly planned rebranding can generate negative consequences for the company. Among the main risks are…
How do I communicate the change of image to my current clients?
Communicating the rebranding to customers requires transparency and planning. First, it is advisable to inform the most important clients
How much does it cost to rebrand a small business?
The cost can vary depending on multiple factors: the scope of the project, whether a specialized agency
Can I rebrand my company without changing its name?
Yes, perfectly. In fact, most rebranding processes keep the company’s original name. Changing the name…
How long does it take to complete a rebranding process?
The duration of a rebranding process varies depending on the scope and complexity of the project. A partial or update rebranding…
What is the maturity schedule and what does it prevent?
It is a payment calendar by week or month (debt, taxes, rent). Avoid the “trap month” when everything is due at once
