Is it necessary to apply technology in people management in an SME?
There are simple and accessible tools that allow SMEs to improve processes such as monitoring the work climate
Why is talent management changing in companies?
Because the labor market is increasingly dynamic and competitive. Workers seek flexibility, professional development
What happens if the company does not have a protocol or if a worker forgets to clock in?
The company must have an internal protocol indicating how working hours are recorded, what data is logged, and how the system is reviewed.
How should mobile workers, transport workers or staff on the road register their working hours?
They must clock in at the beginning and end of their working day just like any other worker. It is important to differentiate:
What is the difference between Google Analytics 4 and Universal Analytics?
Google Analytics 4 (GA4) is the most recent version and replaces Universal Analytics, which stopped collecting data in July 2023.
What are UTMs and how do they help measure campaign effectiveness?
UTMs (Urchin Tracking Module) are tags added to the end of a URL to track where traffic comes from
What is the ideal bounce rate for a website?
There is no universal “ideal” bounce rate, as it depends heavily on the type of website and its objectives.
How long should pass for campaign data to be statistically significant?
There is no universal fixed time, but most experts recommend waiting at least between 7 and 14 days.
What is CTR and why is it important to measure it in advertising campaigns?
CTR (Click-Through Rate) is the percentage of people who click on an ad or link in relation to the total number
Can product designs also be registered?
Yes. Industrial designs allow you to protect the external appearance of a product: shape, colors, packaging or visual presentation.
